Radicati Provides New Way To Effectively Combat Spam
The Radicati Group, Inc.’s latest study, “Email Reputation Services, 2007-2011,” offers an in-depth analysis of the market for Email Reputation Services. The study provides market size, installed base market share, four-year forecasts, and much more.
The report explains that Email Reputation Services are global networks that monitor email senders and their messages. Through such services, providers are able to assign a reputation to sender IPs, and block unwanted emails from “bad” IPs before they can reach customer network perimeters.
The market for Email Reputation Services is primarily driven by the need for customers to reduce costs associated with spam traffic. Spam made up 70% of daily email traffic in 2006 and is expected to grow to 79% in 2010. The report discusses some of the specific customer pain-points associated with high spam volumes, and how Email Reputation Services address these problems.
According to the study, Email Reputation Services will protect roughly 332 million mailboxes in 2007.
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