Movie Goers Get Info and Buy Tickets on Cell Phone
GURNEE, Ill. & BERKELEY, Calif. - Marcus Theaters and Mobile Candy Dish have launch a pilot program for a service that allows consumers to use their mobile phones, wherever they happen to be, to buy movie tickets and get movie information.
The Movie Candy application allows consumers to access theater locations, show times, trailers, and movie facts, plus purchase movie tickets, all from their mobile phone. When they arrive at the theater, they simply tap their phone on the point-of-sale (POS) terminal device, much like swiping a credit card, and the transaction is completed.
Participants will also be able to use the Blaze mobile wallet provided by Mobile Candy Dish to purchase concessions at Marcus Theaters. In addition to this, the Blaze mobile wallet enables participants to view their electronic receipts, account balance, account limit, and obtain a list of nearby merchants, turn by turn directions, maps, and much more.
“Marcus Theatres is proud to be a part of the pilot for this innovative service. We strive to offer our moviegoers the latest in technology and services and Movie Candy is a great example of that commitment,” said Carlo Petrick, Communications Manager for Marcus Theatres. “We expect our customers who use Movie Candy to spend less time in line and more time enjoying their movie experience.”
“I think it is really cool and something I would definitely use this. I can’t believe the phone will do all of this ... that’s awesome!” Trial participant
“Our goal is to empower consumers to use their phones for purchases and information gathering. Most people love their phones and never leave home without them. Consumers have told us that making purchases and accessing information with their phones would also be convenient. We are pleased to be working with Marcus Theaters to help customers avoid standing in long lines. Their state-of-the-art theaters attract a consumer whom we believe will find the Movie Candy and the Blaze Mobile Wallet service attractive and useful,” said Michelle Fisher, founder and CEO of Mobile Candy Dish.
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