Delivery of Content through Competing Channels of Distribution Expects to Spur Global Demand for Nonlinear Editing Solutions
Palo Alto, Calif. – March 6, 2007 – The exponential amount of digitized content is fast redefining the parameters of entertainment and increasing demand for services that make such content available to the masses. Consequently, nonlinear editing technologies are witnessing greater uptake, becoming mission critical for providing high-quality video in today’s digital environment. Success in this market will greatly depend on designing products that offer high levels of flexibility, that are able to handle large video files in a reliable fashion and that can meet the dynamic requirements of modern day video production facilities.
New analysis from Frost & Sullivan (www.ICT.frost.com), World Nonlinear Editing Market, reveals that revenues in this market totaled $444.3 million in 2006 and is likely to reach $ 952.3 million in 2013.
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“Vendors in the global nonlinear editing market have much to look forward to as broadcasters, cable companies and their peers gear up to adopt advanced digital technologies to provide rich content to their customer base,” notes Frost & Sullivan Research Analyst Zippy Aima. “The U.S. Federal communications commission (FCC) mandate to digitize broadcast signals and similar government sponsored initiatives across the world will be key drivers for the market’s growth.”
Furthermore, the move towards digitization of facilities as well as adoption of high definition (HD) formats will also ensure the growth of the nonlinear editing market. Major sporting events are also drawing consumers who desire to see the broadcast in HD, thus generating demand for HD compatible devices. This will enhance the demand for devices that support and handle video streams in both the HD and standard definition (SD) formats.
However, the lack of uniform technology standards and formats is likely to be a major hindrance to the growth of the global nonlinear editing markets. While the introduction of new codecs has enhanced picture quality and lowered the bit rates, it has also led to the lack of consensus in the industry over the adoption of a single standard.
“The incessant change in formats is an impeding factor for vendors in this market,” says Aima. “Nonlinear editing systems enhance the process of video production and vendors tend to focus on the existing formats and refining the work flow, thus making it more valuable to customers than supporting new cameras and codecs, which have an impact on the output.”
New video codecs, which have been introduced in the past few years, have improved the quality of video and enabled broadcasters, filmmakers and videographers to produce very high quality video content in low bit rates. This will benefit vendors developing solutions that support these formats as well as process and deliver video for multiple platforms such as broadcast, IPTV, Internet and mobile media.
However, vendors should also ensure that their products provide considerable flexibility to professionals in an environment where the turnaround is fast, especially in facilities where reliability of the solution and its ability to store, import and playout files without any intervention is essential.
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