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Nielsen Homescan & Spectra Launches its Most Comprehensive Consumer & Shopper Insights Suite


Nielsen Homescan & Spectra announced today the delivery of its industry-leading Consumer & Shopper Insights Suite, offering the most comprehensive view of actual consumer purchasing behavior available in a syndicated deliverable. A direct result of Homescan’s panel expansion, the Consumer & Shopper Insights Suite now boasts the industry’s largest sample at 125,000 active households. This enhanced sample size provides larger U.S., local market and regional samples for more granular insights at the brand and retail level and ultimately enables our customers to make better business decisions.

The expanded Consumer & Shopper Insights Suite delivers 70+ new custom projected Retailer Trade Areas (170+ total) and 20 new Local Markets (51 in total) for the most accurate reflection of a retailer’s true marketplace. Representing a true common ground with retailers, this expansion facilitates category reviews, discussions and negotiations and uncovers new growth opportunities for both retailers and manufacturers.

“The phenomenon of “Channel Blur” is redefining how retailers go to market and manage categories. In addition, consumer fragmentation increasingly requires a more precise marketing message for sustained growth,” said Tim Kregor, President of Nielsen Homescan & Spectra. “Our 2007 syndicated release offers the largest active sample ever available enabling us to provide deeper and more granular insights to further drive manufacturer and retailer collaboration.”

Other unique benefits to this expanded offering include the addition of Spectra Lifestyle/Lifestage Segments and broader income demographics, which provide a seamless integration of Homescan’s behavioral analytics and Spectra’s tactical execution. And new web-based templates provide speed and flexibility for easy access and interpretation. With built-in thumbnails and business issues, users can select appropriate report views, highlight insights and share the output among team members.

“By combining Spectra’s Lifestyle & BehaviorStages into the Homescan Consumer & Shopper Suite, retailers and manufacturers now have the most comprehensive understanding of their consumers that goes beyond just behavior and enables more effective marketing and merchandising programs to drive growth,” said Kregor. A direct result of this addition, analysis reveals that retailers and manufacturers should consider the “Older Bustling Family” as a key target to drive top-line growth for their franchise. While they represent one of the smaller segments at only 10% of U.S. households, they spend 33% more than the average household on an annual basis primarily due to their larger basket sizes as they make the most of their purchase occasions. This is not surprising as they typically have two incomes with three-plus vehicles in the driveway as they race to get their kids to soccer practice.

Homescan’s Consumer & Shopper Insights Suite includes: Brand Insights powered by Consumer Facts to understand how consumers shop for the brand and category, Retailer Insights powered by Channel Facts to understand how consumers shop and buy the category in a particular retailer, Cross Shopping Insights powered by Cross Outlet Facts to understand the which products a retailer’s shoppers are going elsewhere to buy and Shopping Insights powered by Account Shopper Profiler to understand what opportunities core vs. occasional retail shoppers hold.


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