Dow Jones and Bluewolf Team Up
NEW YORK - On-demand enterprise consulting firm Bluewolf, specializing in the deployment of enterprise software applications and joined forces with Dow Jones & Company (NYSE: DJ), a leading provider of global business news and information services. Bluewolf will deliver consulting services to implement the Dow Jones Wealth Manager solution, which provides financial advisors with the information they need to build client loyalty and a strong, profitable customer base, within Salesforce.com.
Bluewolf will support financial advisors leveraging salesforce.com with the implementation of Dow Jones Wealth Manager’s unique Client News Match capabilities. When implemented, advisors add their clients’ individual holdings and interests into their salesforce.com Contacts, and Dow Jones Wealth Manager immediately starts returning Client News Matches of trusted news from Dow Jones Newswires, The Wall Street Journal and other premium sources mapped to client-specific investments and professional and personal interests. The Client News Match functionality enables advisors to better engage affluent clients and prospects with more frequent, more meaningful communication centered on the client’s needs, goals and passions, while delivering a superior level of service that enhances client loyalty and leads to more assets under management.
“Dow Jones’s alliance with Bluewolf combines the technical and functional expertise with premium content to help advisors deliver a high level of personal care and attention to their clients,” said Tom Waite, vice president, partners and alliances, Dow Jones. “We look forward to a rich collaboration where we can help wealth managers form stronger connections with their clients.”
“As a salesforce.com Platinum Partner, with over 1000 implementations, we’re pleased to work with Dow Jones & Company,” said Eric Berridge, Bluewolf principal and co-founder. “If you are a Financial Advisor and you use Salesforce.com, you will have the ability to upgrade your client communication by sharing contact-specific Dow Jones articles directly from Salesforce.com.”
Bluewolf will provide agile implementation services to assist financial advisors with the launch of the Dow Jones Wealth Manager product, through the salesforce.com (CRM) AppExchange. Dow Jones Wealth Manager will be available from the Financial Services category on salesforce.com’s AppExchange beginning May 2007.
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