Oracle Retail Investment Delivers Positive Return for The Children’s Place Retail Stores, Inc.

Leading Specialty Retailer Improves Assortment Localization, Inventory Management and Pricing Decisions with Deployment of Oracle® Retail Price Optimization Across More Than 800 Stores

REDWOOD SHORES, Calif., 26-FEB-2007 Oracle announced today that The Children’s Place Retail Stores, Inc., a leading specialty retailer of children’s merchandise, estimates a positive return on investment from its Oracle(r) Retail Price Optimization deployment in the first year since going live on that solution. The Oracle Retail application has delivered business value to The Children’s Place through improved lifecycle pricing and in-season inventory management decisions for promotion and clearance merchandise.

An important part of the company’s localization strategy, the Oracle application allows The Children’s Place to manage variable pricing by product and by geographic zone across North America. Oracle Retail Price Optimization also helps accelerate critical in-season inventory management decisions.

“Oracle Retail Price Optimization is a critical component of our localization strategy, and we are impressed by how quickly the application paid for itself,” said Richard Flaks, Senior Vice President of Planning, Allocation and IT for The Children’s Place Retail Stores, Inc. “We have also been pleased with how much time we have been able to save and subsequently re-deploy to other core initiatives as a result of our implementation of Oracle’s price optimization solution.”

“The advantages that The Children’s Place has gained with Oracle Retail Price Optimization are the latest proof that a substantial return on investment can be realized quickly with our applications,” said Duncan Angove, Senior Vice President and General Manager, Oracle Retail. “We are committed to helping achieve this level of success in every customer engagement as we remain focused on continuing to help our customers transform the economics of their retail businesses.”

About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers - enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization and information technology solutions, Oracle partners with the world’s leading retail companies, including 17 of the top 20 retailers worldwide, to transform the economics of their businesses.

About Oracle
Oracle (NASDAQ GS: ORCL) is the world’s largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com

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