The Horses Are Running At NASCAR
LOUISVILLE, Ky.--(BUSINESS WIRE)--Churchill Downs and UPS are teaming up to bring the horsepower of the Kentucky Derby to NASCAR. The two companies have unveiled a special Kentucky Derby 133 paint scheme that will be featured on the #44 UPS Toyota Camry driven by champion Dale Jarrett as he competes in the NASCAR Nextel Cup Series race at Talladega Superspeedway on April 29.
The unveiling also launched the “Off to the Races delivered by UPS Sweepstakes,” an online contest that will provide one lucky fan with two tickets to the race at Talladega and the 133rd running of the Kentucky Derby to be held at Churchill Downs on Saturday, May 5. The prize package, which combines the excitement of NASCAR’s premiere series with one of the most prestigious events in Thoroughbred racing, will also include round-trip airfare for two, accommodations and ground transportation at both events. A special meet-and-greet with Dale Jarrett at Talladega will also be featured as part of the exciting prize package.
Thoroughbred racing and NASCAR will also combine during Kentucky Derby Week, as Churchill Downs hosts a special appearance by Jarrett on Wednesday, May 2. The Kentucky Derby-themed #44 UPS Toyota Camry will also be on display at the racetrack.
“Churchill Downs is honored to have the 133rd Kentucky Derby featured on the #44 UPS Toyota Camry that Dale Jarrett will race at Talladega,” said Churchill Downs Incorporated President and CEO Bob Evans. The “Off to the Races Sweepstakes” is another of the innovative means we are developing with our partners to gain exposure and strengthen the sport of Thoroughbred racing. Teaming the thrills of NASCAR and Thoroughbred racing in this sweepstakes has created one of the greatest prize packages in the entire world of sports.”
“The Kentucky Derby is one of the most exclusive sporting events in all of sports and we are thrilled to have a relationship with such a prestigious event and organization such as Churchill Downs,” said Patrick Guilbert, Vice President of Sponsorships and Events. “This further extends our close ties to the sport of horse racing, as well as NASCAR, while adding to the fun fans can have participating in these great sports.”
In 2006, UPS embarked on a relationship with Churchill Downs and the National Thoroughbred Racing Association (NTRA), horse racing’s league office. Like its successful partnership with NASCAR, UPS leverages the relationship to strengthen business opportunities and promote is international portfolio of services to potential customers.
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