Neil Kozarsky of T.H.E.M.: “There’s a Price to be Paid for Ignoring Commodities”
Marlton, New Jersey – An article appearing in Packaging Strategies’ Newsletter of November 30, 2006, entitled “Coca-Cola’s Long to PET Suppliers: “Close the ‘Performance Gap’ on Packaging that Delivers Brand Love from Consumers” caught the attention of one avid reader. Neil Kozarsky, president of T.H.E.M. (Technical Help in Engineering and Marketing) was quick to comment on the article’s content, “Stop focusing inordinate development time on commodity soft-drink technologies and instead spend that effort on higher-value products that offer greater brand advantages.”
In his reply, Kozarsky explained, “I believe Mr. Long’s comments expose a core business and consumer philosophy that, while seemingly ‘economical,’ is flawed and limiting.” Kozarsky further stated, “I believe victory for CPGs (consumer packaged goods producers) and the packaging industry is in the ‘opposite direction’ when it comes to how, where, and why we focus our attention and resources.”
For Kozarsky’s full response, visit http://www.them.net/news.html
Founded in 1973 and located in Marlton, New Jersey, T.H.E.M. has served as the gateway for North American companies to find innovative packaging solutions. By monitoring packaging trends globally, T.H.E.M identifies innovations from all over the world and has put them to work for a wide range of companies in North America.
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