Adobe Gives Free Digital Video Editing To Millions

SAN JOSE, Calif. - Adobe Systems has launched of its web-based video remix and editing technology, pioneering a new way to deliver its creative software technologies online. Adobe and Photobucket have integrated Adobe web-based video remix and editing technology directly into the Photobucket user experience, giving 35 million Photobucket users direct, free access to world-class digital video editing tools.

The company expects to announce more partnerships with Internet companies and media properties that will be driven by advertising revenue - and by offering customers simple upgrade paths to Adobe software.

“Making Photobucket ‘Adobe powered’ with web-based video remix and editing technology will radically change the user experience for millions of Photobucket devotees and also up-level the quality and variety of content being distributed by this passionate community,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “We aim to simplify the powerful editing and compositing capabilities that make Adobe software the undisputed creative leader, so that anyone can post eye-catching compositions online.”

Adobe’s web-based video remix and editing technology allows users the ability to drag and drop music, effects, transitions and titles to videos, as well as reorder, trim and split clips.

Adobe web-based video remix and editing technology is accessible to the more than 700 million personal computers that support Adobe Flash Player software. Adobe’s web-based video remix and editing technology launches directly in the browser on Photobucket’s web site, with no time-consuming downloads or platform compatibility questions to deter users from uploading and editing their videos. The video editing capabilities in Photobucket are initially available via limited public beta to Photobucket Pro users, and will be available for free to Photobucket’s entire user base of 35 million members by early March 2007.