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LaCie Offers Colorful Sleeves For Portable Rugged Hard Drive


PORTLAND, OR (February 2007) – LaCie announced a colorful accessory for its popular Rugged All-Terrain Hard Drive, a handheld and bus-powered solution for cross-platform use. LaCie Colored Bumpers are designed to perfectly fit around the LaCie Rugged, giving people a set of three colors to personalize its look. The set includes green-grey, blue-grey and black.

“The LaCie Rugged drive is one of our most in-demand because of its compact size, high capacity and unique design by Neil Poulton,” said Alexis Kobassian, LaCie Product Manager. “Our new colored bumpers let you personalize the look of your Rugged, while offering additional protection against accidental drops.”

LaCie Colored Bumpers are easy to change yet durable once one. They’re made of the same quality rubber as the original Rugged sleeve and compatible with all models.

LaCie Rugged is designed to protect data against everyday bumps, bruises and hard knocks of the real world. Its unique metal shell and colorful rubber bumper protect it from table-height drops, and it’s powered by the FireWire or USB connection so there’s no need to carry a cumbersome AC adapter.

LaCie Rugged is ready out of the box for cross-platform use, or can be formatted to fit specific needs. The Triple Interface model with FireWire 800 gives it the edge needed for digital content creation. Also comes in a USB-only model.

The set of three LaCie Colored Bumpers is available immediately via LaCie websites and widely available via LaCie’s specialized dealer network later this month for $16.99. LaCie Rugged is available with Triple Interface or USB-only. All drives come with a USB power-sharing cable for low powered USB hubs/computers. Optional AC adapter sold separately. For more details visit

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton, Porsche Design GmbH, Ora-Ïto and Karim Rashid make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431). For more information, visit

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Contact LaCie
Press Inquiries: Melissa Logan, 503-844-4500,
Sales Inquiries: Direct Sales, 503-844-4502,
Reseller Sales, 503-844-4500,

1GB = 1,000,000,000 bytes. Some capacity is used by the operating system for formatting and other functions. Total available media capacity may appear as 5-10% less.


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