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Superbreak acquires West End booking agent for £3.2 million


Superbreak, a subsidiary of travel operator Holidaybreak, has just acquired London ticket agent West End Theatre Bookings for £3.2 million.

Superbreak offers specialist short breaks to a variety of locations across the UK and Europe, including an excellent selection of London theatre breaks ( ) for West End shows. The recent the acquisition of West End Theatre Bookings will complement Superbreak’s existing theatre breaks service, offering customers increased and better access to premier shows in the West End.

Before Holidaybreak’s acquisition of West End Theatre Bookings, the company earned a pre-tax profit of £400, 000 on revenue of £9.1 million in the year ending 30 September 2006. As Superbreak’s parent company, Holidaybreak will pay West End Theatre Bookings an initial £2.6 million in cash, with the remainder of the amount payable over three years. Under the agreement between Superbreak and West End, Andrew Petersen will remain the managing director of West End Theatre Bookings and will retain his management team.

Commenting on the deal, Carl Michel, Chief executive of Holidaybreak, said: “The acquisition of West End Theatre Bookings strengthens our position in London theatre-inclusive breaks and builds on our product packaging strategy.”

Holidaymakers looking for short breaks in London hotels ( ) should consult Superbreak for a comprehensive selection of the best deals on accommodation in the capital, whether they’re visiting the West End or simply hoping to enjoy the city’s main attractions.

Furthermore, Superbreak offers special short break packages to a range of special events in London and beyond, including pre-registration tickets for the Tutankhamun exhibition ( ) at London’s 02 - formerly the Millenium Dome - (subject to confirmation), which will begin in November 2007.

About Superbreak:
Superbreak ( ), incorporating Theatrebreak, is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks throughout the UK. Superbreak is part of Holidaybreak plc, a publicly quoted leisure company whose share price can be found in most major UK newspapers, or at Based in York, England, Superbreak specialises in booking 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak hold allocations of rooms at all hotels and can book up to and including the day of departure.

West End Theatre Bookings ( ), established in 1987, is London’s leading official ticket agent. The company specialises in providing customers with tickets for the best shows in London’s West End, including those with ’sell out’ runs. West End Theatre Bookings also offers a variety of bargain deals, with both half-price and discount tickets on sale. In 2002, West End Theatre Bookings became the only ticket agency in the UK to achieve the prestigious ’Investors in People’ government award.


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