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Anystream Acquires Cauldron Solutions To Expand Beyond Multiplatform Publishing


Combined Solutions Unite Productions, Operations, and Business Management to Support Revenue Generation from Untapped New Media Opportunities

Sterling, Va. (February 20, 2007) - Anystream, the market leading provider of new media publishing solutions, announced today that it has acquired Cauldron Solutions to expand its Anystream Media business beyond video production to reach operations and business management. The result presents a unique solution to video content providers: the strength of Anystream Agility for multiplatform publishing and the brains of Cauldron’s business intelligence platform.

“The exploding world of new media presents both opportunities and challenges for content providers,” said Gerard Johnson, Director of Technology, Advanced Services for multichannel retailer HSN. “Managing a large number of assets in various formats is a complex undertaking when pursuing new partnerships with distributors and vendors. Anystream Agility solved the production piece of the puzzle, and the addition of Cauldron will expedite automating the remaining business processes.”

Cauldron Solution’s flagship product known as On Demand Workflow Manager will be reintroduced in Anystream’s product line as Anystream Velocity™ to solve the media management problems facing today’s content providers. With its custom dashboards, centralized scheduling, management, distribution and reporting, Velocity delivers unprecedented insight into media asset utilization and compliance with contract terms and agreements. By uniting production, operations, and business management, Velocity streamlines workflows enabling media companies to pioneer untapped new media opportunities.

Longtime customer and development partner Rainbow Media Holdings, LLC has used Cauldron’s products to support On Demand business models like its highly acclaimed IFC in Theaters, a service that makes independent films available via cable VOD the same day as their theatrical release.

“Because of the growing number of outlets we serve, it is essential to have a centralized solution to manage licensing agreements, content rights, schedules, and to automate metadata generation,” said Rainbow Networks’ Director of On Demand Services, Greg Varhely. “Using Cauldron’s solutions, we’re assured our business models can adapt to the ever evolving Interactive TV industry that seems to change by the hour.”

“By adding Cauldron’s remarkable executive team and the world’s first on demand intelligence platform to the mix, Anystream will solve the next big media problem -- a way to unite media productions and business to generate new revenue from their existing and most valuable asset: content,” said Geoff Allen, chairman and founder of Anystream. “This acquisition brings together industry leading solutions, along with a shared vision to optimize revenue generation from on demand content, enabling Anystream Media customers to define, not adapt, to the new media environment.”

“The ongoing industry consolidation amongst our key customers creates a demand for companies that can offer solutions that scale globally,” said Steve Salzinger, President and CEO of Cauldron Solutions. “The combination of Cauldron and Anystream is positive for the media industry and a truly exceptional opportunity for both companies.”

Cauldron Solutions’ executive team, Steve Salzinger, Russell Zack and Bhavan Shah, will join Anystream Agility’s management team to form Anystream Media, the leading provider of solutions that unite product operations and business management for on demand media.

Who is Anystream Media

Empowered by Anystream Media solutions, the world’s premier video content providers, schedule, manage, transform, deliver and track their media assets to profitably support new business models and amplify their presence in the demanding and progressive consumer marketplace. Armed with Anystream Agility, content providers are supplying today’s growing demand for video content in formats for an exploding number of outlets and devices. By uniting video production with operations and business management, Anystream Velocity customers seamlessly and easily pioneer new revenue streams.

Who is Anystream

As the number of outlets and devices to obtain video content grows, Anystream enables media companies and educators to innovate and experiment with new media to reach their consumers and students where, when, and how it’s convenient for them. With the bragging rights to over 600 media deployments and more than 100 higher education institutions, Anystream is the known leader for on demand video solutions. The company’s scalable, enterprise rich media solutions can be found from MIT to MTV and beyond. Anystream’s honors include the Frost & Sullivan Market Leadership Award, Presentations Magazine’s Standing Ovation Award, PC Magazine’s Technical Excellence Awards finalist, COMDEX Best of Show awards finalist, Entrepreneur Magazine’s “Hot 100” list and Deloitte & Touche’s “Fast 50.”


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