Freelance Writing Jobs and What They Pay Is Focus of Revealing New Survey On Fee-setting and Copywriters
PALM DESERT, CA, February 18, 2007— Freelance writing jobs could pay a lot more money if copywriters hunkered down and studied Chris Marlow’s new 68-page statistical survey report, the “Freelance Copywriter Fee & Compensation Survey™ Volume II.”
The survey is considered by many writers to be one of the most comprehensive studies of freelance copywriter economics ever published.
Marlow, who is often called the ‘copywriter’s coach,’ has made a living as one of the top copywriters in the software industry for more than 22 years – and one of the most highly paid. She is a three-time winner of the ECHO award, the “Oscar” of direct marketing copywriting.
She says she got tired of hearing the same frustrations repeated over and over again by other copywriters who knew they weren’t being paid enough for freelance writing jobs, but didn’t know how to fix the problem.
The California copywriting expert did something about it. In late 2006, she surveyed 358 fulltime copywriters from all parts of the U.S., gathering detailed information about their freelance writing jobs. She learned about gross incomes, job fees and geographical pay differences. The results didn’t surprise her. The statistical data revealed more than 80% of copywriters feel they undercharge. “Even some of the most experienced copywriters surveyed said they constantly question themselves about pricing.” Marlow said the three questions copywriters ask most are:
o What are my competitors charging for freelance writing jobs?
o Am I leaving money on the table?
o Can I get away with charging higher fees?
“There’s a lot of pain associated with the purchase of ad copy for both the copywriter and the client – and pricing errors are rampant,” she says. This information prompted her to publish Volume I of the “Freelance Copywriter Fee & Compensation Survey” in 2005. “Since then, I’ve been in contact with many of the copywriters who purchased the first volume. They told me they have saved literally thousands of dollars when pricing freelance writing jobs,” she said.
“The question of what to charge clients for freelance writing jobs is a huge issue that nags copywriters at every level of experience,” says Marlow. “No copywriter wants to lose a job because he overbid. And, no copywriter wants to experience that sick feeling you get when you realize you’ve under priced a job.” The copywriter coach says even some experienced copywriters surveyed privately confessed they constantly second-guess themselves about pricing. She says the three questions copywriters ask most often are:
The 2007 “Freelance Copywriter Fee & Compensation Survey” provides pricing benchmarks in 40 common copywriting jobs in print media, audio/video media, and electronic media. The report also gives marketing and time-management practices collected from the hundreds of copywriters who reported information about their freelance writing jobs.
* 80.8% of copywriters use referral marketing as a first-year marketing strategy.
* 39.4% of copywriters relied on their Websites for clients in their first year but in their “current” year, that figure jumped to 61.6%.
* First year gross earnings of full-time freelance copywriters were strongest at between $25,001 and $50,000, coming in at 29.1%.
* Most copywriters (60.1%) think region affects pricing levels for copywriting jobs, and many share their reasons why.
* Technology won as “the most lucrative of freelance writing jobs,” coming in at 36.8%.
The “Freelance Copywriter Fee & Compensation Survey™ Volume II”, along with “Bonus Report Marketing and Time Management for Copywriters”, is available at an introductory price of $125.00 USD at www.freelancersbusinessstore.com.
ABOUT CHRIS MARLOW, THE COPYWRITER COACH
Chris Marlow is one of the nation’s top copywriters for the software industry. She is an award-winning 22-year copywriting veteran. As a copywriter coach, Marlow teaches corporate and freelance copywriters how to improve their copywriting and business skills when bidding on freelance writing jobs. She is also the editor and publisher of the monthly online newsletter Get Great Clients (www.GetGreatClients.com/signup). Contact Chris Marlow at (760) 340-2045, or via www.TheCopywritersCoach.com.
Focus: freelance writing jobs, Chris Marlow
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