Sybase 365 Delivers Personalized, Syndicated Web Content Directly to Virgin Mobile USA Customers
Sybase 365’s mFolio Personalized Mobile Web and RSS Service Delivers Customized Lists of Favorite News, Sports, Blogs, and More
BARCELONA, SPAIN — 3GSM WORLD CONGRESS — February 12, 2007 — Sybase 365™, the global leader in the delivery and settlement of messaging interoperability as well as the management and distribution of mobile content, today announced the availability of its new managed service offering to the more than 4.6 million customers of Virgin Mobile USA, providing quick and simple access to RSS (Really Simple Syndication) content and blogs from any source on the Web. This new Virgin Mobile offering, named “Web Feeds and Blogs,” is available through the “VirginXL” platform, and will enable customers to select — and read via a mobile device — any publicly-available Web RSS feed and blog content.
The new offering, based on the Sybase 365 mFolio™ mobile application, enables Virgin Mobile customers to create personalized lists of their favorite RSS feeds and blogs — from news and sports to music information and personal blogs. mFolio is an advanced mobile browsing technology that delivers device-optimized mobile Web and syndicated content experience to an operator’s end-user. By using RSS, Virgin Mobile customers can receive continually updated content and articles from their favorite Web pages, and receive a quick glance at what has changed. Content is then delivered to the customer’s phone, providing a unique, mobile Web experience.
“We believe this new offering will deliver a mobile Internet experience individualized to fit each customer’s interests and needs,” said Dom Tolli, vice president of Mobile Data Services, Virgin Mobile USA. “Based on a trial last year, we believe mFolio will enhance our data services offerings and expand use of those services to an even greater number of our customers.”
“Virgin Mobile’s ability to offer their customers fun and advanced data services makes them a great partner for mFolio’s unique RSS experience,” said Marty Beard, president, Sybase 365. “The content can come from anywhere on the Web, which gives their customers an endless range of Web content choices — specific to their individual interests — while accessing it on Virgin Mobile handsets.”
About Virgin Mobile USA, LLC
The nation’s leading wireless youth network, Virgin Mobile USA provides more than 4.6 million customers with the most flexibility and choice in wireless products and services without long-term contracts. The company operates on the Sprint Nationwide PCS network, and is a joint venture between Sir Richard Branson’s Virgin Group and Sprint Nextel. J.D. Power and Associates has ranked Virgin Mobile highest in customer satisfaction among wireless prepaid services, and its own customers report a 94 percent satisfaction rate.
About Sybase 365
Sybase 365 is a new subsidiary of Sybase, Inc. (NYSE: SY), following the acquisition of Mobile 365. Sybase 365 leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 4.5 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. For more information about Sybase 365, visit: http://www.sybase.com/sybase365 . For more information about mFolio, visit: http://www.sybase.com/mfolio.
Sybase, Sybase 365 and mFolio are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.
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