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Birdstep launches EasyConnect - The mobile workforce enabler edition


Birdstep launches EasyConnect, the new high performance connection manager developed to meet the increasing demands from a growing mobile workforce within the enterprises

Oslo/Stockholm/Seattle/San Francisco/Cambridge – February 12, 2007 –Birdstep Technology ASA, the leading provider of seamless connectivity and mobility software for laptop, PDA’s and Smartphones, launches the new high performance connection manager developed to address large scale enterprise deployments. The version includes Microsoft® Vista® Support, improved performance and impressive customization capabilities. Birdstep core development has been positively influenced by strategic customers, partners and relevant technology trends.

To succeed in today’s changing telecom market, Mobile Operators must constantly strive to maximize their competitive advantage. The Connection Managers lies at the heart of the mobile operator’s data portfolio and strategy. EasyConnect empowers mobile operators to quickly serve different customer segments and enterprises with re-branded and customized versions of the EasyConnect product. It also provides improved customer satisfaction through user experience enhancing features such as a zero click connectivity, always best connected and context sensitive assistance to users.

“The EasyConnect product is created with a focus on high performance, robustness, ease of use as well as customization and re-distribution capabilities for Mobile Operators and their offerings toward the Enterprise segment. The launch of EasyConnect demonstrates Birdsteps commitment to maintain the market leading position on seamless connectivity and mobility solutions” said Petri Markkanen, CEO at Birdstep.

Some EasyConnect highlights are:
• Redistribution and customization tool
Introduction of a powerful customization and rebranding tool necessary to create Mobile Workforce packaging towards Enterprise customers.

• Full Microsoft® Vista® Support
Leverages new Microsoft® Vista® communication APIs, security features and conforms to Microsoft® Vista® developer guidelines. EasyConnect is designed to run on Microsoft® Vista®, while support for Windows® XP and Windows® 2k is maintained.

• Outstanding performance improvements
Reduces start-up and close as well as connection and disconnection time by 50-100%.

• Enhanced User Experience
Features with enhanced diagnostics, context sensitive user assistance, enhanced hotspot locator and others

• Quick and continuous Device Support
EasyConnect supports all known devices and Birdstep’s goal is to always support at least 80% of the relevant devices on the market.

The EasyConnect product is generally available at 3GSM World in Barcelona the 12th of February 2007.

To find out more information about EasyConnect or book a meeting at 3 GSM World, please send a e-mail to visit us in Hall 2, Stand 2B79.


About Birdstep (

Birdstep Technology ASA is a public company listed on the Oslo Stock Exchange (OSE) under ticker ’BIRD’. The company is headquartered in Oslo, Norway with three wholly owned subsidiaries, Birdstep AB in Sweden, Birdstep Technology Inc. in Seattle, US and Birdstep Technology Ltd in Cambridge, UK.

Birdstep Technology is a global software development, marketing and sales company offering seamless connectivity and mobility client software for mobile data users on laptops, pocket PC and Smartphones as well as state of the art embedded database technologies.

Birdstep has an installed base at more than 30 operators globally including T-mobile Group, Vodafone Group, Orange, TIM, Turkcell, TMN, Sprint, Telenor and TeliaSonera. The company also cooperates with global partners such as Nokia, SonyEricsson, Cisco, Ericsson, Nortel Networks, HP and Fujitsu Siemens Computers.

Microsoft and Vista is a registered trademark of Microsoft Corporation in the United States and other countries.


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