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Saki Mobile Offers Wireless Photo Sharing Community through Webshots


Service taps into more than 400 million Webshots photos and boasts impressive line-up of Saki-branded mobile entertainment

PLANO, Texas – February 6, 2007 – Saki Mobile™, a new service that enables consumers to share and access exclusive content from a growing number of major brands, today announced the launch of a wireless photo sharing community through Webshots, a leading online photo and video sharing community and property of CNET Networks. The new Webshots Wireless Community powered by Saki™ technology makes it easier and faster for people to “snap and share” photos with their friends, family and extended social networks. Available through Saki Mobile, the Webshots Wireless Community offers a unique mobile experience allowing consumers to create mobile profiles complete with Webshots pictures and instant photo uploads from their camera phone to Consumers are free to meet and discover others with similar interests, share mobile pictures, add personalized comments and browse more than 400 million Webshots photos from a variety of handheld devices. This new service arrives at a time when consumers are demanding more from mobile services, including a meaningful way to experience the best of the web from their phone.

“The new service provides Webshots members with a diverse mobile playground for photo sharing and sets a new standard for mobile interactivity,” said Amy McDonough, Director of Audience and Content Development, Webshots.

“Using Saki, mobile marketing is finally a reality for any brand,” said Suresh Mathews, CEO of Digital Standard, Inc. “Brands can now offer advanced interactive mobile services and do not have to go down yesterday’s MVNO path.”

Feature Highlights
The Webshots Wireless Community experience reflects the growing use of mobile social networking and increasing popularity of user-generated content. The new solution offers broad community–oriented functionality in a wireless-based service. By offering deep integration with other Saki Mobile applications including Saki Mail and Saki IM (Instant Messenger), consumers are now able to “photo-mingle” with friends from virtually any location.

“Photos drive user-generated content and are an integral part of the social networking experience,” said Jill Aldort, a senior analyst with Yankee Group. “Saki’s mobile platform technology, including drag-and-drop dashboard Widgets and peer-to-peer interactivity with a fully animated Avatar IM, opens up a new community for Webshots’s loyal photography fans that is much more compelling than the one-dimensional ’view only’ mobile photo services that exist today.”

The availability of Webshots through Saki Mobile brings a Web 2.0 experience to consumers. It represents the next generation of social media by enabling people to collaborate and share information seamlessly whether online or mobile.

Other special features include:
• Create personalized mobile invitations using your Webshots photos
• Share “party pics” with fellow party-goers in real-time
• View personal comments posted by friends or other community members
• Use the easy photo review system to issue star-ratings from one to five stars

True Webshots enthusiasts can also select from exclusive Webshots themes or add custom mobile RSS feeds to automatically receive new photo updates from selected favorite members.

More to Come
The Webshots Wireless Community powered by Saki will continually make additional features and applications available to members automatically over-the-air. The integration of Webshots’ photo sharing capabilities into the Saki platform is the latest addition to Saki’s suite of branded offerings. Other brand-sponsored capabilities include the delivery of socially networked applications based on music, movies, news, sports, and more.

The Webshots Wireless Community and applications are available immediately for all new and existing Saki subscribers and Webshots members and can be downloaded for free at The service runs on all major networks globally and currently supports Windows Mobile devices. The recent addition of Saki Lite™ will also expand the service to include support for popular phones manufactured by leading OEMs such as Motorola, Nokia, Samsung, Sony Ericsson, and LG Electronics.

About Saki Mobile
Launched in February 2006, Saki Mobile is quickly redefining the communication and entertainment landscape. Designed for today’s ever-mobile consumer, Saki provides a unified set of easy-to-use services that allow consumers to access the best entertainment, information and communication services from anywhere in the world. Saki offers an entirely new approach for brand-to-consumer interaction and is the only wireless service truly devoted to allowing both brands and consumers to engage in a more meaningful, social experience with one another. Saki Mobile is owned and operated by Digital Standard, Inc., a privately-held wireless platform and applications company that enables lifestyle brands and wireless operators to deploy innovative mobile data services for consumers. For more information please visit


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