DuPont NASCAR NEXTEL Cup Sponsorship Celebrates 15-Year Anniversary
WILMINGTON, Del., February 5, 2007 - As the 2007 racing season gets under way in two weeks, DuPont, Hendrick Motorsports and Jeff Gordon , driver of the #24 DuPont Chevrolet, will mark the 15th anniversary of complete consecutive seasons together in the NASCAR NEXTEL Cup Series. The sponsor/driver/team combination is currently the longest-running such partnership in the series.
DuPont launched its NASCAR effort in 1992, when it decided to put its corporate brand behind Jeff Gordon, then a rookie 21-year-old driver from California, who had just been hired by Rick Hendrick, founder and CEO of Hendrick Motorsports.
Since then, the team has captured four championships and has not missed a single race since its first start at the final event of the 1992 season. To date, Gordon and the #24 DuPont Chevrolet have started 473 races, with 56 pole positions and 75 victories. In addition, he has raced to 213 top-five finishes and ended in top 10 position 287 times.
"Our NASCAR sponsorship has delivered tremendous benefits for the DuPont brand and many of our individual products and businesses over the years,” said John McCool , vice president and general manager of DuPont Refinish. “Rick Hendrick and Jeff Gordon understand marketing -- that’s a major factor in the success of the DuPont Motorsports program.”
The 2007 season kicks off with The Daytona 500 on February 18. During the regular season, drivers compete for slots in the final “Race for the Nextel Cup,” which determines the NASCAR champion. Gordon and the #24 DuPont Chevrolet qualified for the Chase for the NASCAR Nextel Cup in 2006 and finished the year in 6th place in that championship series.
A long roster of DuPont product brands and corporate messages appear on the #24 DuPont Chevrolet with varying frequency. The list includes: The miracles of science™ slogan, DuPont™ Tyvek® Home Wrap , Pioneer Hi-Bred , DuPont Automotive Finishes, DuPont™ Corian® solid surfaces, DuPont™ Kevlar® high strength material, DuPont™ Suva® and many others.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
The DuPont Oval Logo, DuPont™, The miracles of science™, Tyvek®, Pioneer®, Corian®, Kevlar® and Suva® are registered trademarks or trademarks of DuPont or its affiliates.
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