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iPod shuffle Now Available in Five Brilliant Colors


CUPERTINO, California—January 30, 2007—Apple® today announced that the world’s most wearable digital music player is now available in five brilliant colors: blue, pink, green, orange and the original silver. A hit with customers since its initial shipment three months ago, iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a stunning aluminum design with a built-in clip, making it the most wearable iPod® ever. Based on Apple’s pioneering shuffle feature which lets music fans enjoy a continuous mix of their favorite songs anywhere they go, iPod shuffle contains one gigabyte of flash memory, holds up to 240 songs and is available in all five colors for just $79.

“iPod shuffle is the world’s most wearable digital music player,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. “Music fans can now choose iPod shuffle in one of five brilliant colors, or they can buy one of each.”

iPod shuffle features up to 12 hours of battery life* and lets users shuffle their songs to listen to them in a random order or simply flip a switch to listen to their songs in order, such as when listening to a new album.

Users connect iPod shuffle to their PC or Mac® with the included dock, and iTunes’ innovative AutoFill feature automatically syncs the perfect number of songs from their music library. Seamless integration with iTunes® 7 and the iTunes Store ( allows customers to choose from a selection of over four million songs from the world’s most popular digital music store.

With Apple’s legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.

Pricing & Availability
The new iPod shuffle is available immediately worldwide through the Apple Store® (, Apple’s retail stores and Apple Authorized Resellers for $79 (US). iPod shuffle includes an iPod shuffle dock and earbuds.

iPod shuffle requires a Mac with a USB 2.0 port and Mac OS® X version 10.3.9 or later and iTunes 7.0.2 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0.2 or later. Internet access is required and a broadband connection is recommended.

*Battery life and number of charge cycles vary by use and settings. See for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; actual capacity varies by content.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online store.

NOTE TO EDITORS: For additional information visit Apple’s PR website, or call Apple’s Media Helpline at (408) 974-2042.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


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