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Emblaze Mobile phones to use Silent Communication software


WEBWIRE

Israeli start-up Silent Communication has announced the signing of a deal with Emblaze (LSE: BLZ) subsidiary Emblaze Mobile. Emblaze Mobile will include Silent Communication’s solution in several new cellular telephone models to be produced at Innostream’s factory in South Korea. Silent Communications will receive licensing fees for every device sold. Market sources believe that the Silent Communication’s proceeds from the deal will reach $1 million in the first year.

Silent Communication’s software solution makes it possible to complete wireless calls when a party is unavailable. The patented solution makes it possible to communicate by cellular telephone, even when the telephone owner cannot answer an ordinary call. Silent Communication said that the solution facilitates complete voice connectivity to wireless users in any time and place.

This is Silent Communication’s first deal with a cellular telephone manufacturer. Emblaze will be the first wireless telephone manufacturer to launch the technology in its new device to be manufactured at the Innostream plant in South Korea. In addition to its financial aspect, the deal also has marketing importance, since the inclusion of the software in Emblaze’s telephones will prove the effectiveness of Silent Communication’s technology for purposes of sales to other telephone manufacturers.

With the announcement of the deal, Silent Communication co-founder and VP marketing and business development Max Bluvband said, “Our solution will enable Emblaze Mobile to distinguish its cellular devices from those of its competitors in the device manufacturing market. Emblaze Mobile manufactures 8-12 mobile telephone models a year, and the production capacity of its plant in South Korea is five million devices a year. This is an important business opportunity, which gives us a foothold in the Asian market. We’re also currently negotiating with fifteen other wireless operators and manufacturers around the world.”

Figures published by research companies indicate that wireless operators lose about 120 billion call minutes a year, costing them $20 billion, from calls that are not completed. Silent Communication says that installing its software in wireless phones will increase average revenue per user (ARPU) by $2.50 a month. A medium-sized operator with five million subscribers can therefore increase its revenue by $150 million a year

About Talking without Talking™

Silent Communication’s TWT™, world patent solution, is positioned as complementary to existing call completion solutions including SMS, MMS,

Voicemail and other call back mechanisms. These technologies offer new possibilities to users; however they fail to address the subscribers’ needs of

conducting a regular voice call while remaining silent (during meetings, lectures, movies, silent situations, etc). TWT™ holds a unique position, as it

is the only real-time human voice messaging system. Subscribers’ missed calls, operators’ lost calls and lost revenue, together with increasing market competition, all point to an urgent need for better call completion services. Talking without Talking™, anytime, anywhere is the solution.

About Silent Communication Ltd

Pioneers in the next generation of mobile call completion services, Silent Communication is an innovative company on the verge of changing the

wireless market as we know it today. By deploying groundbreaking technology, Silent Communication has developed a VAS solution that, for the first time,

allows voice communication in silence. www.silentcom.com

About Emblaze Mobile
Emblaze Mobile was founded in 2001. It is headquartered in London with operating facilities in Israel as well as design and production capabilities in Korea. It is part of Emblaze group of companies which share a common mission to provide Telecom operators with technologies, products and solutions for next generation services. Emblaze Ltd. was established in 1994 and is traded on the London Stock Exchange (LSE: BLZ).
Emblaze Mobile produces media-rich handsets with sophisticated voice and data solutions that are individual, cool and stylish. Emblaze Mobile knows that its customers are sophisticated individuals who have busy lifestyles, and need multimedia devices which are precisely tailored, simple, stylish and versatile to meet their different and constantly changing needs. These innovative devices offer operators the ability to provide additional value-added services and a richer, even more intuitive, multimedia experience. www.emblazemobile.com



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