Gen Next Hits the Road

JACKSON CENTER, OHIO—Family travel is back in style and Airstream’s new website, 52weekends.com, is designed to engage kids in the process. Remember license plate games or slug bug? Check out the growing collection of travel games like One Car, Two Car, Red Car, Blue Car or Road trip Bingo—all free at 52weekends.com.

52weekends.com approaches travel planning with the understanding that the journey is just as important as the destination. With this in mind, the website combines stress free weekend trip ideas, planning tips, and games for families to play during their adventure. 52weekends fits a lot into those 2 precious days of the week-your weekend. With itineraries for short trips that fit into the lifestyle of active families and people who want spontaneity with their recreational time. 52 Weekends offers some guideposts to make the most of the time on the road.

Whether it’s a drive through the canyons of the Southwest, a trip through the Appalachian Range or a weekend by Lake Michigan—52 Weekends has something in mind for traveling families ….”What matters is the quality of time spent with people that you care for, and 52 Weekends is about just that—keeping it simple and finding the road,” suggests Robert Trent principle of Velocity7, the communication firm that designed 52weekends.com.

52 Weekends is a perfect fit for families who are on the go. “This website demonstrates a very real lifestyle choice—today families want the freedom to just pick up and go,” states Tim Champ, Director of Marketing and Brand Development at Airstream. “52 Weekends delivers more than expected.”

Visit www.52weekends.com to download free games or make use of free activities, trip suggestions and itineraries.

About Airstream
Celebrating 75 years as an American classic, the “silver bullet,” an aerodynamically shaped travel trailer made of riveted aluminum, is recognized the world over. Named to Fast Magazine’s Fast 50 in 2005, the Airstream Bambi was awarded a coveted design award by Fortune Magazine 2004, Money magazine listed Airstream’s RVs among the “99 things that, yes, Americans make best,” and you’ll find them on display at the Smithsonian Institution and the Henry Ford Museum.

About Velocity7
Velocity7 (www.velocity7.com) is a full service creative consultancy located in Nevada City, California.

Contact Information

Pamela Bieri

52 Weekends Press Relations

Velocity7

Contact via E-mail