Saki Mobile Introduces Shared Content Network

Plano, TX - January 17, 2007 - Saki Mobile™, a new service that redefines the mobile experience for both brands and consumers, today launched a Saki Mobile Shared Content Network that makes it easier for brands to offer personalized mobile content to millions of global consumers.

The rapid growth of wireless has many brands and agencies racing to find pervasive solutions that are both cost effective and quick to market. The newly available Shared Content Network embraces this concept, allowing brands and affinity groups to offer their content in a single shared environment at zero upfront development costs and no lengthy contracts, in as little as 30 days.

Brands seeking new ways to differentiate themselves can now offer their customers a truly-extraordinary mobile experience. Member brands will receive their own unique application inside Saki Mobile, along with featured placement among the very best media, entertainment, and lifestyle brands. Brands in the network also have the opportunity to share their content with the greater community and reach new audiences. Member brands can even create new revenue streams by introducing 3rd party advertisers, premium based services, and more.

Why Join?
Saki Mobile’s Shared Content Network features:
- Simplest solution on the market - fully managed service
- Keep your brand in front of your customers
- Boost customer loyalty and build a competitive advantage
- Cut costs by never reacquiring the user

As a special offer, brand managers who join the Saki Mobile Shared Content Network will be eligible to receive a $500 Smartphone - featuring their brands’ content - all for free! The offers is open to all content owners, brand managers, digital media executives, and media directors in the media, entertainment, sports, finance, and technology sectors. The offer is valid from now through February 28, 2007. For more information visit the “Mobilize Your Content” page, located in the bottom right footer of SakiMobile.com, or send an email to info@sakimobile.com.

Saki Mobile includes a collection of 35 standard applications and more than 145 integrated features to satisfy the appetite of the most demanding consumer. Unlike wireless services, Saki Mobile enables consumers to “pick and choose” from a wide range of content - with zero spam and no unwanted ads. The Saki platform also features “drag-and-drop” mobile widgets allowing consumers to create their own custom UI from their favorite brands. Saki’s patent-pending mobile interface offers a unique desktop-like experience that makes it simple for consumers to navigate the wide selection of mobile content.

Availability
Saki Mobile can be downloaded for free on a wide range of phones, PDAs, and other handheld devices at www.sakimobile.com. Beginning in the first half of 2007, Saki Mobile will be available on almost every mobile phone. The new version called Saki Lite™ is part of the companies’ ongoing commitment to deliver an optimized experience on the most popular devices. The company will also announce support for Ultra Mobile PC and Sony’s PlayStation Portable (PSP) later on this year.

About Saki Mobile
Launched in February 2006, Saki Mobile is quickly redefining the communication and entertainment landscape. Designed for today’s ever-mobile consumer, Saki provides a unified set of easy-to-use services that allow consumers to access the best entertainment, information and communication services from anywhere in the world. Saki offers an entirely new approach for brand-to-consumer interaction and is the only wireless service truly devoted to allowing both brands and consumers to engage in a more meaningful, social experience with one another. Saki Mobile is owned and operated by Digital Standard, Inc., a privately-held wireless platform and applications company that enables lifestyle brands and wireless operators to deploy innovative mobile data services for consumers. For more information please visit www.dsimobile.com.

Contact Information

Aaron Mathews

Director, Marketing and Strategic Development

Digital Standard, Inc.

Contact via E-mail