Deliver Your News to the World

Bob Greene Touts Familiar Foods to Help Meet Weight Loss Goals in New Diet Book


Yoplait®, 8th Continent®, Progresso®, Green Giant®, Cascadian Farm®, Muir Glen®

01/15/2007 - A variety of General Mills products, from yogurt to soup, have been approved to carry the “Best Life Seal of Approval” as part of a healthful new weight loss program developed by Bob Greene, author of the new diet book, “The Best Life Diet” (Simon & Schuster). Greene, exercise physiologist and personal trainer, is best known for helping Oprah achieve and maintain her dramatic weight loss. The Best Life seal was created by Greene to help make his lifelong weight loss approach simple and easy to maintain with many well-known, easy to find and enjoyable food options.

Greene’s motivating weight loss approach helps avoid diet burnout that often results from strict eating plans with limited and less-than-satisfying food options. The Best Life seal represents Greene’s philosophy that enjoying appropriate portions of good foods, which just happen to be good for you, is essential for long-term weight loss success.

Products carrying the seal have been recognized by Greene and his team of Best Life health experts as good sources of essential nutrients as part of his diet, which is also mindful of fat and calories. Such familiar foods include products from brands such as Green Giant® vegetables, Yoplait® yogurt, Progresso® soup and 8th Continent® soymilk. The seal can also be spotted on the company’s wholesome organic foods that have hit mainstream grocery stores such as Muir Glen® organic canned tomato and soup products and Cascadian Farm® organic cereals and frozen fruit and vegetables. Other General Mills products carrying the Best Life seal include Cheerios®, Total® Whole Grain, Wheaties®, Fiber One®, and Fiber One® Chewy Bars.

“I created the Best Life seal to help people recognize the many healthful food options available these days,” says Greene. “When you see the seal on a product it means I personally recommend it for anyone trying to lose weight and eat healthfully as part of the Best Life approach.”

Greene notes that many products that qualify for the seal come from companies that show a commitment to delivering products with a nutritious profile, which are in the best interest of health.

“General Mills’ long-standing commitment is to nourish lives through a healthy and balanced lifestyle approach,” said John Haugen, VP of General Mills Health and Wellness Center of Excellence. “Being a part of the Best Life Diet program is a continuation of our commitment and we are proud to be helping people achieve their weight loss and health goals.”

Tips for Making Best Life Choices

Where to Start? Breakfast.
The Best Life Diet is a balanced regimen of satisfying, nutrient-rich and easy to find and prepare foods. Though it’s not extremely restrictive in calories, Greene’s Best Life Diet notes that calories matter and foods should not provide a large amount of unhealthy fats. For Greene, calorie intake begins at breakfast. For a good nutritional start, he recommends cereal that contains whole grain such as Cascadian Farm’s Purely O’s or Great Measure. These organic cereals are grown without the use of synthetic pesticides and chemical fertilizers, and contain no artificial flavors or preservatives.

For a morning drink or in cereal, 8th Continent soymilk is an excellent source of calcium and vitamin D that also provides 6.25 grams of soy protein in each 8 ounce serving. The vanilla flavor is featured in the Berry Smoothies recipe found in “The Best Life Diet” book.

Convenient Ways to Weight Loss
Some foods that are included in the Best Life Diet not only offer great taste and high nutritional value, but also additional weight loss benefits. For example, Yoplait yogurt can help increase weight and fat loss. A recent study suggests that Yoplait Light eaten three times a day as part of a reduced calorie diet enhances weight and fat loss compared to those on just a reduced calorie diet. That’s why the Best Life seal is on a variety of Yoplait yogurts including Original Strawberry, an ingredient in the Strawberry-Peach Chicken Salad recipe.

Another convenient food in the Best Life Diet is soup. Greene likes Progresso soups because they are full of flavor and many are abundant with vegetables. In addition, soup can aid with weight loss because it’s a water-rich food that can help people feel full on fewer calories. To reduce calorie consumption during meals, Greene suggests starting with a satisfying soup course by choosing one of more than 25 Progresso varieties that are 100 calories or less.

Red, Green and Everything In Between
Like many health professionals, Greene recommends eating fruits and vegetables, and lots of them, in an array of colors for vitamins, minerals, and fiber. He suggests keeping a variety of frozen and canned vegetables and fruits on hand because they are as nutrient-rich as fresh produce and are easy to incorporate into daily meals. Greene says he keeps on hand Green Giant Simply Steam Garden Vegetable Medley, Cascadian Farm organic blueberries and Muir Glen organic canned tomatoes.

Several recipes in “The Best Life Diet” book show how fruits and vegetables bring flavor and texture to dishes, from Fire Roasted Tomato-Shrimp Veracruz and Triple-Berry Granola Crisp, to Broccoli Mac & Cheese and more. The Best Life Diet includes advice and motivation plus easy-to-follow meal plans and recipes to make it simple to stay on course. For more information about approved Best Life Diet products and recipes visit


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.