Fusion Specialties Promotes Peter Huston and Hires Larzell Cowan
Broomfield, CO – January 11, 2007– Fusion Specialties, manufacturers of custom products for the visual merchandising industry, is announcing the promotion of Peter Huston to Executive Vice President of Sales & Marketing from Vice President of Business Development, and also announcing the addition of Larzell Cowan as an Account Executive. The promotion of Huston and addition of Cowan will enhance the Fusion Specialties (FSI) marketing, sales and design divisions.
Huston has more than 20 years experience as a brand, product and sales marketing executive. He has been with FSI since 2004 as Vice President of Business Development. Under Peter’s guidance, sales at FSI have grown over eighty percent in three years. Sales increases have been through both organic growth with existing customers and attracting 135 percent new customers to the FSI family. Success At FSI has been achieved by a combination of building an efficient sales support organization; re-branding FSI and uniquely positioning in the marketplace; developing an award-winning advertising campaign completely designed in-house; developing a new website and sales catalog; establishing an effective in-stock program; and pioneering creative new product development, including industry-first material applications. Prior to his work with Fusion, Huston created and managed Huston Consulting, Inc. (HCI). HCI’s services included marketing communication, retail sales productivity training, tax recovery, tax preparation, audit protection, asset advisement, and professional employer’s organization services.
Larzell Cowan comes to FSI with eleven years experience in visual merchandising and brand development. He has held numerous top management positions for corporate and private companies in the design and retail market. His most recent position was Visual Merchandise Manager, in charge of visual presentation, at United Retail Inc. He also has ongoing freelance project credits with ClassyBee Creations, working on art direction, design and brand identity, and RandM Productions, as Production Manager for name brands such as Giorgio Armani, Betsy Johnson and Kenneth Cole. Cowan brings with him a strong background in the development and execution of visual presentations strategies and successful brand marketing campaigns. Cowan will be based out of New Jersey and managing east coast accounts for FSI.
About Fusion Specialties
Fusion Specialties are designers, engineers and manufacturers of custom products for the visual merchandising industry. We provide tailored solutions to fit retailers’ needs. We constantly research and develop new ways to improve our materials, streamline our processes, and reduce our turnaround time, ultimately lowering costs and increasing quality for our customers. Fusion has a number of materials and processes which are exclusive and proprietary, such as E-Flex, E-Flex/ci and Iso-Cell. For more information, visit us online at www.fusionspecialties.com.
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- Lauri Harrison
- Public Relations
- Fusion Specialties
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