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Mobile Television Is Now Interactive!


MobiTV Introduces Breakthrough Features In Mobile Television Service Including Interactive Advertising, M-Commerce and More

INTERNATIONAL CES (Sands #71213) – LAS VEGAS, NV, January 8, 2007 – MobiTV, Inc., the global leader in mobile and broadband television and music services, today announced a new version of the MobiTV® service that includes groundbreaking interactive features. This new version of MobiTV scheduled to debut in February 2007, provides carriers, content partners and advertisers more compelling ways to interact with and entertain television subscribers.

“Not only have we launched the latest in a series of feature-rich MobiTV service updates, we have connected the dots between advertisers, the entertainment industry, and consumers to make everyone’s media experience more relevant and meaningful,” said Dr. Phillip Alvelda, CEO, chairman and co-founder of MobiTV. “We pride ourselves on leading the convergence of the television, wireless and pc markets and this new release is a tremendous win for everyone.”

Features in MobiTV’s new interactive offering:

Interactive Advertising

* Last year, MobiTV launched its advertising platform, which enabled the service to feature branded video advertisements during “local avail” segments of live streaming television. MobiTV now enables advertisers to provide consumer-activated offers alongside video advertisements. For example, when a subscriber sees an ad for a car, he/she can click a button to enter their zip code and find the nearest dealership, or view a special long-form advertisement showcasing the manufacturer’s product. MobiTV provides advertisers a variety of compelling options to quickly deliver relevant information requested by viewers, such as nearest retail location, promotional coupon codes, WAP-based surveys/contests and 800 numbers.

Interactive M-Commerce Offers

* MobiTV now enables carriers, content partners and advertisers to present buy offers to users related to the content they view. For example, while a user is watching one of MobiTV’s music videos channels, a button will appear alongside the video allowing the user to purchase a ring-tone, wallpaper or concert tickets for the corresponding artist. Also, while a user is watching a movie trailer they would enter their zip code and a button will appear allowing them to view local show times and/or purchase movie tickets.

Interactive Content Rating, Voting, Sharing & Community

* MobiTV’s interactive platform can also be extended to enable end-users to initiate direct interaction with the content they are viewing, through voting, rating and polling. Users will be able to vote for their favorite dancer or singer during network programs, interact with one another, thus building a mobile community connected to other media platforms.

About MobiTV
MobiTV, Inc. ( is leading the convergence of television, film and music across the mobile and personal computing markets. The Emmy® Award winning service has more than one million subscribers and offers popular TV and digital radio channels from top labels, networks and cable providers. The MobiTV®service is available in the US through AT&T, Sprint, Cingular, Alltel; the UK through 3UK and Orange; in Canada through Bell Canada, Rogers and TELUS Mobility; in Latin America through América Móvil, Claro and Telcel; and other regional carriers internationally. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA.

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.


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