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Emerging Digital Radio Market Ready for Takeoff


SCOTTSDALE, Ariz., January 2, 2007 - The conversion from analog radio to digital radio is well under way around the world and gaining momentum rapidly, reports In-Stat ( Worldwide, the market for digital radio receivers will grow from 5 million units in 2005, to almost 25 million unit shipments in 2010, the high-tech market research firm says.

“The primary factors contributing to this expected growth are falling receiver prices, an increase in the amount of compelling digital programming, significant boosts in promotion and advertising of digital radio, and enhanced functionality of digital radio receivers,” says Stephanie Ethier, In-Stat analyst. “Overall, digital radio is still an emerging market. Opportunities abound for retailers, broadcasters, automobile OEMs, and receiver manufacturers alike.”

Recent research by In-Stat found the following:

* XM will hit 8 million subscribers, and Sirius will hit 6.3 million subscribers, by the end of 2006.
* In 2006, 73% of respondents to an In-Stat US consumer survey were aware of HD Radio on some level.
* In Europe, primarily the United Kingdom, digital audio broadcasting is the pervasive form of radio, with DAB radio receiver shipments outpacing analog radio receiver shipments this year.

Recent In-Stat research, In-Depth Analysis: More Consumers to Tune Into Digital Radio in 2007 (#IN0603159ID), contains five-year unit shipment, ASP, and revenue forecasts for digital terrestrial and digital satellite radios (including DMB receivers that are not integrated into mobile phones). The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast, as well as primary research data from a recent survey of US consumers, is also included.

For more information on this research or to purchase it online, please visit: or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; Western North America: Erin McKeighan, 480.609.4551; Outside of North America:

The price is $3,295 (US).

This research is part of In-Stat’s Portable & Emerging Consumer products service, which examines emerging portable media players, digital radios, and Internet access mobile phones, and provides coverage for dynamic markets such as handheld gaming devices and digital audio players. Supply and demand-side insights are combined to examine these rapidly evolving worldwide markets. The service explores competitors, market shares, shipments, platforms, semiconductors, consumer ownership, buying behavior, and consumer demand.

Those with interest in the digital radio market may also have interest in:

In-Depth Analysis: Digital Audio in the Automobile:

Consumers are Warming to Mobile Multimedia:

For more information, contact:

Stephanie Ethier, Industry Analyst
Phone: 480-609-4532


* Title: In-Depth Analysis: More Consumers to Tune Into Digital Radio in 2007
* Service: Portable & Emerging Consumer Products
* Product Number: IN0603159ID
* Publication Date: December 2006
* Number of Pages: 41
* Price: $3,295 U.S. Dollars
* Abstract, Table of Contents, Figures & Tables
* Members Only Access: Full text HTML , PDF

Market Research from In-Stat

In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic market places and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.


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