Crunk, Movie and TV Theme Songs, and Reggaeton Dominate Moderati’s Top Indie Ringtones Chart
Southern Hip Hop, Latin beats and Soundtracks Demonstrate the Viability of Indie Content for Mobile Phones
San Francisco-based Moderati has brought Lil Jon, Law and Order, and SpongeBob SquarePants ringtones together in one place; each appears on the company’s Top 20 Indie Ringtones Chart. As one of the United States’ leading providers of ringtones to all major and second-tier wireless carriers in the U.S., Moderati is in a unique position to inform the public on ringtone trends that are occurring beyond the major music label domain. The Top 20 Indie Ringtones Chart is based on twelve-month sales between October 1st 2005 and October 1st 2006.
Although many of the artists showcased in Moderati’s Top 20 Indie Ringtones Chart are well-known mainstream performers, all of the songs were produced at independent recording labels, proving just how viable this market can be. Each song originates from a record label outside of the four global giants.
Five of the top ten indie tones are from Spanish-language songs. The growing popularity of the reggaeton music genre, with artists such as Daddy Yankee and Pitbull have made an impact and opened the door for multi-lingual music success. Additionally, thirty percent (30%) of the top indie tones are film and television themes with the highest ranking going to the Halloween theme. Although the holiday of Halloween’s timeliness may lead some to think this is a short-term trend, this particular ringtone composed by John Carpenter has consistently appeared on Moderati’s overall Top 20 ringtone charts since 2004. Perhaps it is the perfect ringtone for the scariest people in your phonebook? Hip-hop continues its ringtone reign as TVT Records artists Lil Jon, The Ying Yang Twins, and Pitbull have enabled the label to account for 45% of the Top 20 indie tones.
“Mobile is an important channel for independent artists,” said Christina Zafiris, Senior Director of New Media for TVT Records. “Lil Jon’s “Snap Yo Fingers” is certified platinum, thus solidifying his strength in the mobile market place. Lil Jon, along with other TVT artists, is a top-selling ringtone artist, not just among independent labels, but on the ringtone charts overall.”
Of Moderati’s Top 20 Indie Ringtones Chart, over one-third of the tones also broke the Billboard Top 20 ringtones at some point in the previous 12 months, showing that the mobile medium is allowing non-major artists to compete.
“There are always a few songs from independent artists that dominate our charts. Right now, Evanescence’s track ‘Call Me When You’re Sober’ from Wind-up Records is one of the best selling ringtones in the industry, and “Walk It Out” by Atlanta’s UNK on Koch Records is outselling many major label hip-hop tracks. We’re pleased we can help these songs get the placement they deserve on the decks of the US’s largest carriers,” said Moderati president Carolynne Schloeder.
Moderati proudly unveils its Top 20 Indie Ringtone Chart:
Song Title Artist
1. Snap Yo Fingers Lil Jon
2. Gasolina Daddy Yankee
3. Shake Ying Yang Twins f/ Pitbull
4. Lovers and Friends Lil Jon and the East Side Boyz
5. Lo Que Paso, Paso Daddy Yankee
6. Culo Pitbull
7. Halloween (Theme) John Carpenter (Composer)
8. SpongeBob SquarePants (Theme) Pat Pinney (Nickelodeon)
9. Toma Pitbull and Lil’ Jon
10. Tu Principe Daddy Yankee f/ Zion y Lennox
11. Law and Order (Theme) Mike Post (Composer)
12. EXORCIST - Tubular Bells Mike Oldfield (Composer)
13. Bedroom Boom Ying Yang Twins f/ Avant
14. Dora the Explorer (Theme) Nickelodeon
15. Pink Panther (Theme) Henry Mancini (Composer)
16. Monday Night Football (Theme) Johnny Pearson (Composer)
17. Teen Frequency (Moderati original)
18. Get Low Lil Jon and The Eastside Boyz f/ Ying Yang Twins
19. Badd Ying Yang Twins f/ Mike Jones and Mr Collipark
20. Bojangles Pitbull
Moderati is a mobile entertainment pioneer. One of the top mobile media companies in North America, the company has unparalleled distribution through the decks of 14 U.S. carriers, delivering content under carrier brands or its own brands. Moderati’s personalization catalog includes song tones, polyphonic ringtones, video tones, wallpaper, licensed and original voice and image files, video screensavers and ringback tones. Moderati products have received several industry awards for quality and creativity. Founded in 2001 as a wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Moderati also provides service to global licensees of its parent company’s software-based mobile sound solutions, including support for the CMX® multimedia software solution developed by QUALCOMM utilizing Faith technology.
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