Avanta expands Hammersmith Business Centre
Serviced office company Avanta has significantly expanded its business centre at 1 Hammersmith Grove by letting a further 38,825 sq ft over five floors from landlord St. Martins Property Corporation.
In what is widely regarded as one of the biggest office lettings in Hammersmith this year, the deal means that Avanta now operates high quality serviced office space over 11 floors of the building.
As one of the most prominent, landmark buildings in W6, 1 Hammersmith Grove is less than a minute’s walk from the tube station, and is situated on the corner of the newly developed public realm, Lyric Square, close to extensive retail and leisure facilities.
Avanta’s managing director, David Alberto, said: “This is another stepping stone in the company’s growth. The centre has already proven to be a huge success, enjoying a 90% occupancy rate, and we fully expect there to be high demand for the new space we have acquired.
As a company, we have enjoyed rapid and consistent expansion in the last two years and next year promises to be even more exciting as we expect to announce the opening of more London serviced offices.”
The Hammersmith serviced office has already attracted a wide range of occupiers. The appeal of an Avanta serviced office to the occupier is that it offers highly flexible, unbranded office space, with advanced and competitively priced business technology, tailor made to meet the requirements of the company, whatever shape or size.
The partnership with St Martins Property Corporation on 1 Hammersmith Grove, is based on a turnover rent model, where space is leased at a discount of market rent in return for a share of the turnover from its managed business space. It is an arrangement which can deliver the landlord as much as 120% on the market rent, and is a model which Avanta is looking to pursue as part of its continuing expansion strategy.
The expansion at 1 Hammersmith Grove coincides with the launch of the company’s new virtual office service – Avanta Virtual PA. Designed to offer businesses a complete package of office support but without the actual office space, Virtual PA can deliver a full range of business centre facilities to home workers, business start-ups, professionals on the move, or larger organisations seeking a market presence in London.
One of the many benefits businesses can enjoy as part of Avanta’s virtual office community is having a prestigious London address at one of Avanta’s premier London business centres, including the Hammersmith Virtual Office, without paying the required rent to physically occupy the building. Mail is handled by Avanta staff and is forwarded on the same day as delivery. Clients can even enjoy their own London telephone number and call management service, and have access to Avanta’s experienced office back-up support team.
Aligned to the launch of the Virtual PA, is Avanta’s meeting and training room service (MTR). For companies who wish to hire space for a board away day or brainstorm session, a day’s interviewing or seminar and training, Avanta can offer meeting rooms complete with audio and video conferencing. Also part of the Hammersmith Meeting and Training Room package is catering and secretarial services, while specialist meeting coordinators are available to take care of the smallest detail.
Notes to Editors
Avanta is an emerging name in the serviced office market, with a rapidly growing portfolio of office suites in prime locations across London. The company was formed in 2004 by David Alberto, previously with Regus and former Managing Director at MWB Business Exchange. Avanta can offer highly flexible, unbranded office space, with advanced and competitively priced technology, tailor made to meet the requirements of the occupier. The company manages a total of 260,000 sq ft of office space across seven locations, with an average occupancy rate of over 90%.
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