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Customer-orientation and Modern Technology as Strengths in Satama’s B2B Online Service for TeliaSonera


December 8, 2006

Satama has designed a new online service for TeliaSonera International Carrier (TSIC). This customer-orientated service, which makes use of the latest networking technology, brings more efficiency to business, takes different customer needs into consideration better than before and provides up-to-date information on the industry.

The new service will strengthen TSIC’s position as a leading European network capacity wholesaler. The role of the user-friendly and visually impressive online service as an alternative sales channel for network capacity services, alongside the traditional sales organisation, will be even stronger than before. Satama was in charge of the project in its entirety – the design, the concept, the visual appearance and the text contents. In addition, Satama is responsible for content production and user interface programming as well as planning and implementing web analytics for the service. The service has been modified on the basis of feedback and suggestions received from customers, who played a key role when the new online service strategy was being devised.

“We tested the new service on both current and potential customers as well as internally. It was delightful to see that the planned modifications to the contents and the colourful visual appearance met their expectations and pleased them,” says Båb Bengtsson, Marketing Communication Manager and Project Leader at TSIC.

In creating the new contents of TeliaSonera’s online service, the aim was for clarity and ease of use. An interactive map gives a quick and illustrative view of what kinds of network capacity services TeliaSonera offers in different European countries. And just one click is needed to view what TeliaSonera has to offer in terms of voice, data or other capacity services.

Another important new feature in terms of the contents is the Insight page, which provides a compilation of current news and background information on the industry’s projections and trends. In addition to being a sales channel, is therefore also an important source of information. Special attention has gone into the visual aspects of TSIC’s online service. The new look is fresh, modern and easy to grasp.

“We set ambitious goals for the new website. In the future, we will use our online service as an important sales and marketing channel. The initial reactions have already been encouraging: users have praised the interactive maps and the expert opinions on the Insight page in particular. Thanks to modern web analytics tools we can measure accurately how the people who visit our website use our online service. Our website also sends out a message that we want to develop as our industry’s knowledge leader and to increase awareness and strengthen our position as a credible supplier,” Bengtsson explains.

TSIC’s service plays the role of a pioneer, as it is the first of TeliaSonera’s websites to be based on the new Vignette 7 platform. TeliaSonera commissioned Satama to implement TSIC’s new service following a competitive tender across the Nordic countries.

“For this project, we wanted a partner that has comprehensive competence in and understanding of the possibilities of online marketing and that knows how to offer fresh and creative ideas for modernising an online service. This kind of expertise was an even more crucial criterion than price. And Satama really delivered what they promised. This has definitely been one of the most successful projects in our history so far. At the same time, it was an encouraging learning process,” Bengtsson says.

“The project was a good example of enjoyable cooperation, as the client was highly committed to executing this ambitious project from the very beginning. Taking customer surveys and views into account at the very first stage of the project helped us to come up with a strong strategy to guide the project. The company’s top management, steering group and the project team all contributed to this,” says Katri Harra-Salonen, Director Nordics, from Satama’s Stockholm office.

The new website can be found at

Satama Interactive Plc

Satama is a leading digital services company. Our aim is to combine talent and technology to make work and client dialogue simple, fun and profitable. Our services portfolio focuses on three core business areas: Marketing, Productivity and Mobility. There are 350 experts in the Satama Group. We are based in Finland in Helsinki, Tampere and Turku, and in Amsterdam, Dusseldorf and Stockholm. Satama’s net sales in 2005 were EUR 27.5 million. Satama Interactive Plc (SAI1V) shares are listed on the Helsinki Stock Exchange./


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