AT&T Holiday Promotion Gives Broadband Customers the Gift of Free, Downloadable Content
Company Encourages Customers to Try Downloading Music, Movies and TV Shows
San Antonio, Texas, December 7, 2006, Consumers who love holiday classics, like “Christmas with the Kranks” or “I’ll Be Home for Christmas,” can now enjoy unlimited access to those and other yuletide favorites without having to brave mobs at the mall or the clinking of the cash register.
In response to the growing demand for access to online video content, AT&T Inc. (NYSE: T) today announced that the company will offer unlimited access to a library of more than 2,200 movie and video selections and 24-hour access to live TV at no charge for one or more months.
Effective today, new residential AT&T Yahoo!® High Speed Internet customers can take advantage of a 30-day free trial of Vongo, the movie download service offering from Starz Entertainment, with more than 1,000 popular movies and 2,200 total video titles. Customers can also enjoy a 90-day free trial of AT&T Broadband TV, providing access to a wealth of live programming while at home, at work or on the go, using wired and wireless broadband technologies. Regular-service subscription charges apply at the end of the trial period. Current AT&T Yahoo! High Speed Internet customers can also participate in the free trials by upgrading their existing service speed to Express (up to 1.5 Mbps), Pro (up to 3.0 Mbps) or Elite (up to 6.0 Mbps) service.
“From movies to live TV, AT&T understands that today’s consumers want unlimited access to enhanced content at their convenience — with video leading the charge,” said Rick Welday, chief marketing officer, AT&T Consumer.
“By trialing today’s offer of free movie downloads and real-time access to live TV content, our customers can better experience the benefits, value and advantages unique to AT&T Yahoo! High Speed Internet,” said Welday.
The move to let consumers enjoy free trials of downloadable content for a period of time from Vongo and AT&T Broadband TV, in conjunction with MobiTV, comes on the heels of a series of related video announcements from AT&T.
In the last month, AT&T has announced the full deployment of AT&T HomezoneSM — a first-of-its-kind video product that integrates AT&T Yahoo! High Speed Internet Service, AT&T | DISH Network satellite television and AT&T Home Networking services via a single device — and the continued deployment of AT&T U-verseSM services, or next-generation digital TV and high speed Internet access delivered via a fiber-optic network.
“We are excited to answer the call of consumers and bring new video services and entertainment offers to today’s evolving market,” said Welday.
New AT&T Yahoo! High Speed Internet customers can redeem offers for both Vongo movie downloads and AT&T Broadband TV, as outlined in the directions that are provided in the AT&T Yahoo! service kit. Current customers can upgrade their existing service speed online at www.att.com and will receive information regarding the offers at the time of service upgrade.
AT&T Broadband TV delivers 20 channels of live and made-for-broadband television content spanning national news, sports, entertainment and full-length music videos from top artists. Among the channels included in the initial channel lineup are Bloomberg Television, The Oxygen Network, Comedy Time, Toonworld TV Classics, MAXX Sports and The Weather Channel.
Vongo subscribers have unlimited access to more than 2,200 movie and video selections as well as a live streaming Starz TV channel. Members may download movies and video selections onto three eligible devices of their choice for each account, allowing for multiple-viewing options and family enjoyment.
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About Starz Entertainment
Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 14.9 million and 26.6 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and VongoSM. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group (NASDAQ: LCAPA, LCAPB).
MobiTV, Inc. (www.mobitv.com) is leading the convergence of television, film and music content across the mobile and personal computing markets. The Emmy® Award winning service has more than one million subscribers and offers popular TV and digital radio channels from top labels, networks and cable providers. The MobiTV® service is available in; the US through AT&T, Sprint, Cingular, Alltel; the UK through 3UK and Orange; in Canada through Bell Canada, Rogers and TELUS Mobility; in Latin America through América Móvil, Claro and Telcel; and other regional carriers internationally. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA.
AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 58.7 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.
Vongo and AT&T Broadband TV offers apply only to residential customers who purchase new AT&T Yahoo! High Speed Internet or existing residential customers who upgrade to a higher speed. Vongo offer is 30 days of service at no charge. Subscription to AT&T phone service required for AT&T Yahoo! High Speed Internet service. Credit card information is required at time of order and customer must contact Vongo to opt out if customer does not want to continue service at the end of the 30 days. Customer will be billed $9.99 per month on their credit card after the 30 days. AT&T Broadband TV offer is 90 days of service at no charge. Subscription to AT&T phone service required for AT&T Yahoo! High Speed Internet service. Credit card information is required at time of order and customer must contact AT&T Broadband TV to opt out if customer does not want to continue service at the end of the 90 days. Customer will be billed $19.99 per month on their credit card after the 90 days. This offer is non-transferable and available to qualifying AT&T Yahoo High Speed Internet customers only. These offers expire on February 28th 2007.
AT&T products and services are provided in specific geographic areas by subsidiaries and affiliates of AT&T Inc. AT&T Yahoo! High Speed Internet is provided by AT&T Internet Services with customized content, services, and applications from Yahoo! Inc. Yahoo!, the Yahoo! logos and other product and service names are the trademarks and/or registered trademarks of Yahoo! Inc.
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