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Four Futures for Personal Information Management: 2007-2012


December 6, 2006 (Oaks, PA) - Keystone Equities Executive Director John J. Harrison and scenario strategist Brian Mulconrey, announced the publication of Keystone’s latest in a series of White Papers, “Four Futures for Personal Information Management: 2007 to 2012.”

“Personal information is so important to the world economy that it’s like water to fish. We swim in it every day and tend to take it for granted. But what if that landscape were about to undergo unprecedented changes? And what if those changes caused hundreds of billions of dollars to flow into surprising new business models while models built on today’s personal information landscape struggled and died?” asks Brian Mulconrey, co-author of the White Paper.

It’s easy to forget how much the meteoric rise of the Web over just the past decade has created vast new categories of digitized personal information to be used and abused in new ways. In its most recent White Paper, Keystone Equities describes some of the driving forces sweeping over the personal information landscape today.

“A challenge that every leadership team faces today is how to diversify its strategy portfolio to not be totally dependent on the unfolding of one future course of events,” said Mulconrey. “And yet a single ’official future’ dominates the strategic agendas of many firms. The future of personal information management is being shaped today by new technologies, new media, innovative entrepreneurs, legislators, cyber criminals, terrorists, sloppy security administrators, and the average citizen who feels their information is slipping out of their control,” says Mulconrey.

“Looking out over the horizon, there are forces amassing that could dramatically change the current personal information landscape over the next six years,” says Mulconrey. He identifies three major driving forces, each of which promises to have a dramatic impact. They are:

o Personal Health Records (PHR) - With health care expenses growing more than 50% faster than the U.S. economy, there is a swelling demand for innovation aimed at driving down costs AND driving up quality.

o Out of Control…Information Security - In today’s personal information environment, individuals have so little control over their transaction information that we as consumers pay organizations (credit bureaus) to sell certified and scored records of “our” information back to us when we validate our credit history.

o Physical Security - The recent controversy surrounding electronic surveillance without search warrants by the Bush Administration highlights the extent to which we need to update our approach to checks and balances in the new world of personal information. Traditional search warrants must be reinvented to fit a world where a constant stream of new data flows must be monitored.

o Info-Asset Business Models - We live in an information economy. When new technologies arise to empower individuals in new ways, capital flows into the creation of new business models based on the emerging landscape.

“Anticipating and preparing for the inevitable changes that will occur is what will ultimately define success. With that in mind, leaders must adopt strategies to conform to the forces shaping the future of their industries,” said John J. Harrison co-author of the report. To receive a copy of “Four Futures for Personal Information Management: 2007-2012,” please send an email with you name, company and contact information to

About The Keystone Equities Group (Member NASD and SIPC)
The Keystone Equities Group provides financial services that enable public and private companies, institutional investors, and private clients throughout the world reach their financial goals. As a full-service investment banking and brokerage firm, Keystone focuses on raising capital, trading blocks of stock, and providing strategic advisory and merger and acquisition services to niche businesses. The team’s first-hand industry knowledge and commitment to client satisfaction adds substantial value to its services.


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