MOTOFONE Makes its Global Debut Introducing Stylish Connectivity for Everyone
Worldwide launch kicks-off in India starting a global movement to bring Motorola’s market-defining handset to consumers
LIBERTYVILLE, Ill. – 28 November 2006 – Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today announced the global debut of the highly anticipated MOTOFONE at an event held in New Delhi, India. MOTOFONE is set to redefine the mobile phone market place and strengthen Motorola’s drive to connect the next billion mobile phone users. The Indian launch will be followed by a rapid international rollout.
Based on Motorola’s evolutionary new SCPL design platform, MOTOFONE is the first of a new breed of handsets designed to disrupt today’s communications landscape by cutting across price tiers, product segments and international markets.
“In the weeks and months to come, consumers from around the world will enjoy the benefit of the technological innovations packed into MOTOFONE,” said Ron Garriques, president, Mobile Devices, Motorola Inc. “Today’s global launch marks a major milestone as Motorola continues its drive to connect the next billion mobile phone users.”
In both GSM and CDMA, MOTOFONE re-establishes expectations over how a value-priced handset looks and feels and what it delivers. Offering an intuitive new interface built with icons and voice versus text, as well as voice prompts specifically tailored to local markets, the handset makes it easier and friendlier for first-time users to navigate, place a call, and retrieve messages. Its large, high contrast screen, powered by a revolutionary ClearVision™ display makes it easier to use the phone outdoors.
E Ink Corporation, the leading supplier of electronic paper displays, is providing the display technology behind MOTOFONE’s ClearVision. The changeable electronic ink display is easy to read in bright sunlight or dimly lit environments from virtually any angle – just like paper. Additionally, the display is plastic, lightweight and ultra-low power, making it ideal for mobile and power sensitive applications by eliminating the weight and breakability of glass used in LCD displays.
"E Ink is unleashing the design freedom of Motorola which enables disruptive innovation,” said Russ Wilcox, CEO of E Ink Corporation. “Today’s launch marks an unique moment in the display industry as it shows that electronic paper displays are entering the mainstream.”
The GSM version, MOTOFONE F3, is available today in India and will roll out in international markets in the coming weeks. Motorola is working towards shipping the CDMA version, MOTOFONE F3c, by the end of 2006.
Accredited members of the media seeking additional details on availability, digital imagery and pricing please contact your local Motorola representative or visit www.motorola.com/motoinfo.
Consumers seeking additional product information please visit http://direct.motorola.com/hellomoto/motofone for further details.
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com
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