HP Announces Spanish-language Outreach Program for the Holidays
PALO ALTO, Calif., Nov. 21, 2006 - During the upcoming holiday gift-buying season, HP will provide Spanish-language product information and customer care in an effort to broaden access to technology for U.S. Hispanic consumers.
As part of the effort, HP will offer consumers three convenient ways to access product information and support in Spanish as well as to buy HP products:
* A new Spanish-language website, www.hp.com/go/hpahora, that offers online access to product information in Spanish;
* A dedicated phone line, +1 800 799 6947, supported by bilingual sales representatives; and
* Spanish-language sales materials offered by 200 leading retailers in Arizona, California, Colorado, Florida, Louisiana, New Mexico, New York, Texas and Puerto Rico. Participating retailers will feature product information on a variety of HP products, including digital cameras, printers and all-in-ones, and desktop and notebook PCs.
“One of the next big trends in the PC business is to create machines customized for specific groups to build competitive advantage and loyalty,” said Rob Enderle, principal analyst, Enderle Group. “The Hispanic community is one of the fastest growing communities in the United States in terms of both raw numbers and online presence. HP wisely saw a way to address this growing community of customers with solutions targeted to their unique needs.”
Select retailers will also host Demo Days, where Spanish-speaking HP employees will be on-site during peak weekend holiday shopping times to show customers how to use HP consumer products.
In addition, HP desktops with a Spanish-language version of Microsoft Windows® XP Home Edition will be available at 48 CompUSA stores in Arizona, California, Colorado, Florida, New Mexico, New York, Texas and Puerto Rico.
“The Hispanic community is one of the largest in the United States, and HP is committed to providing this growing community with ready access to technology to work, play and connect with others,” said Engelina Jaspers, vice president, Corporate Marketing, HP. “We want to make it easier than ever before for Spanish-speaking consumers to learn about HP products and make the best choices for themselves and their families.”
More information about HP’s Hispanic outreach efforts and Demo Days is available at www.hp.com/go/hpahora.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2006, HP revenue totaled $91.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2006, and other reports filed after HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2005. HP assumes no obligation and does not intend to update these forward-looking statements.
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