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Sandbox Couture and My Kids Media to Pursue Strategic Alliance


- Similar Targeted Demographic and Philanthropic Focus Lead to Collaboration and Marketing Discussions

Rancho Santa Margarita – CA November 17th, 2006 – Sandbox Couture, the upscale, On-Line Children’s Clothing and Accessories Boutique, today announced it has begun partnership discussions with the My Kids Media, parent company of, the premier on-line portal for children’s music, audio book, and educational entertainment services.

The companies have been in discussions since October 15th and have agreed that there is a solid foundation for them to align their resources and finalize a go-to-market plan for optimizing their individual marketing activities and maximizing their philanthropic contributions.

According to Catherine Seven, Spokesperson for Sandbox Couture, “We at Sandbox Couture are excited to move forward with the My Kids Media team. They are extremely focused on not only building a strong business but in bettering the lives of our children through affiliations with organizations such as Children’s Hospital, City of Hope and The Amputee Coalition of America just to name a few. Sandbox Couture has a strong history of partnering with reputable charitable organizations and this is just another way to extend our reach in helping those who are in need. From a business perspective, the two companies serve the same target audience and though creative co-marketing activities should be able to capture a greater share of the market at large in each of their respective product categories.”

Michael Zalle, CEO of My Kids Media states, “Sandbox Couture’s commitment to socially conscious business practices and their ability to gain targeted market share quickly, are what originally attracted us to Sandbox Couture. Through preliminary discussion we found their management team to have a solid vision for the long term growth of their business as well as creative in their ideas around leveraging both organizations assets and increasing revenue Thereby, affording us the ability to contribute more to our partner charities. We look forward to finalizing our partnership agreement and expect a great amount of success in working with Sandbox Couture team over the next few months.”

Sandbox Couture ( is a privately held, On-Line Children’s Clothing and Accessories Boutique located in Rancho Santa Margarita, California. The company specializes in hip and stylish children’s clothing and unique accessories for babies and children sizes 0 – 6X. The company sells it products primarily in North America and exclusively over it’s website at Offerings include baby clothes, little girl’s clothes, little boys clothes, children’s footwear, seasonal children’s attire, baby blankets, diaper bags and accessories. The company is committed to providing a hand picked selection of products from only the top designers of children’s apparel and accessories, thereby ensuring enduring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and engrained in its daily corporate culture.

For information about Sandbox Couture, please visit the company’s web site at or contact: Public Relations (949) 459-2505
About My Kids Media and
My Kid’s Media, Inc., the parent company of, is dedicated to helping children through two primary means. The company provides easy and affordable access to music and audio books – essential sources of joy, growth and enrichment in the life of every child. In addition, partners with numerous philanthropic organizations devoted to the needs of children. A percentage of each transaction is donated to one of the company’s core children’s charities. My Kid’s Media also offers charitable partnerships to other not-for-profit organizations, allowing them to refer customers and earn commissions on those transactions.
The Web site offers an extensive library of music and audio books for infants, toddlers and young children. Parents, friends, teachers and loved ones can easily browse the site’s vast collection of albums and songs to create a customized CD, download an entire album or simply download one song. Some tracks even offer personalized lyrics with a child’s name. For more information, please visit,, email, or call 877- MYKIDS1 (877-695-4371).


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