Watch and Control TV on a PC Anywhere with Pinnacle PCTV To Go

New wireless streaming device allows consumers to watch any channel from their home TV in real time on a PC, from any location in the world

Tewksbury, Mass., – November 15, 2006 – Avid Technology, Inc. (NASDAQ: AVID), today announced that its consumer division, Pinnacle Systems, Inc., is expanding its popular Pinnacle PCTV™ product family with the addition of Pinnacle PCTV To Go. This new product gives customers the ability to enjoy their home entertainment systems from any location in the home or around the world. Easy wireless setup, integrated Microsoft Windows XP Media Center Edition (MCE) support and comprehensive digital video recorder (DVR) capabilities make Pinnacle PCTV To Go a must-have for anyone interested in watching high quality TV shows, sporting events, movies or news on a PC, anytime, anywhere.

“PCTV To Go is the ultimate wireless solution for TV viewing on a PC. It’s easy to set up, easy to control, easy to access, and all without extra set-up or monthly service fees,” says Jeff Hastings, general manager for Pinnacle Systems. “Not only can customers use PCTV To Go to access and watch their home TV from anywhere in the world, they can also control features remotely, such as changing TV channels, video sources, and programming on their DVRs.”

Pinnacle PCTV To Go enables consumers to watch full resolution, DVD-like quality in MPEG-2 while viewing television in and around the home, or high quality MPEG-4 while viewing television remotely, with nothing more than a simple internet connection. Designed to quickly plug into an existing entertainment system, the product acts as a pass-through device and eliminates the need for reconfiguring the entertainment system.

In addition, Pinnacle PCTV To Go is unique in the market in that it communicates wirelessly to an existing network or directly to a wireless PC. This specific feature eliminates the need for consumers to co-locate an Internet router and/or access point in the proximity of the entertainment system. With Pinnacle PCTV To Go, consumers can connect to a broad range of devices, including cable and satellite set-top boxes, over-the-air antennas, DVD players and fully functional DVRs.

Furthermore, Pinnacle PCTV To Go seamlessly works as a TV source within a wirelessly connected Microsoft MCE equipped PC, meaning that consumers can set up and use an MCE entertainment system in a location far from their TV source.
Pricing and Availability

Starting in late November, consumers can purchase Pinnacle PCTV To Go through the Pinnacle Systems website, at major retailers, such as Fry’s Electronics, and also at e-tailers such as Amazon.com, Buy.com and TigerDirect.com. USMSRP for the product is $249.99.
About Pinnacle Systems, Inc.

Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in video editing solutions, TV tuners for the PC, and digital media adapters for the consumer market. The company’s product lines include Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter™, Pinnacle Studio MediaSuite™, Pinnacle Mobile Media™ and its flagship Pinnacle Studio™ line. For more information, visit www.pinnaclesys.com.

About Avid

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2006 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. only and subject to change without notice. Contact your local office or reseller for current or local prices. Avid, Film Composer, Pro Tools, and Digidesign are either a registered trademark or trademark of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar Statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar Statuette representation the 2003 Scientific and Technical Award for the design, development and implementation of its Pro Tools® digital audio work station. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. Pinnacle Systems, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle MediaSuite, Pinnacle Mobile Media, Pinnacle Studio and Pinnacle Studio MovieBox are either registered trademarks or trademarks of Pinnacle Systems, Inc. and its affiliates in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners.

Contact Information

Amy Whelan

Pinnacle Systems, Inc.

Contact via E-mail