SAMSUNG 1GB Multimedia SIM Card Supports Mobile Multimedia Environment

Paris, France - November 8, 2006: Samsung Electronics Co., Ltd., a leader in advanced semiconductor technology solutions, today announced the introduction of a 1 Gigabyte (GB) subscriber identity module card solution, S-SIMTM that expands customer experience in multimedia intensive services.

The 1 Gigabyte S-SIM card will be demonstrated at booth 3C 029 at Cartes 2006.

The subscriber identity module (SIM) card is a smart card IC-based card used to identify users in GSM mobile environments. As multimedia features increase on hand-phones, high data capacity and high-speed transmission has been added to the encrypted SIM solution.

Instead of carrying a separate memory card, Samsung’s 1GB S-SIM incorporates a system-in-package (SiP) technology to carry high gigabit-density NAND flash memory without growing the area size of the conventional SIM card. The small form factor supports the compact size of multimedia phones.

The new SIM solution provides added convenience to the user. High data storage capacity with tighter security features ensures safer transmission of personal information and data.

The added memory on the security tight SIM solution improves the user experience. Data intensive files such as multimedia messaging, email, digital photos and video, music files and online gaming are among the features now capable with this SIM solution.

Samsung’s new S-SIM is based on SIM interface to ensure compatibility with conventional systems and supports high-speed MultiMediaCard and USB interface for faster transmission of larger data volumes.

“This new high-performance S-SIM demonstrates Samsung’s technology leadership and vision to provide ultimate technology and solutions for the fast evolving mobile and IT environment. The added data storage feature coupled with security measures of the SIM card is a powerful token in the hands of the end-user,” said Dr. Chil Hee Chung, senior vice president of chip card and microcontroller development team at Samsung Electronics.

After developing 128 Megabyte (MB) S-SIM in 2004, Samsung achieved the industry first giga-level density card, 1GB S-SIM last June. Working with leading Smart Card companies, Samsung displays the 1GB S-SIM solution at Cartes 2006.

Samsung expects the new S-SIM to support the explosive growth of next-generation mobile network services and multimedia content.

S-SIMTM is the registered trademark of Samsung Electronics Co., Ltd.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

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