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Steven Gerard of SG Celebrity Productions pairs superstar Jessica Simpson with Blockbuster Inc. for BIG announcement


Hollywood, CA -- Wednesday, November 1, 2006 -- Steven Gerard, Managing Partner of SG Celebrity Productions in Encino, CA, pairs multi media international superstar Jessica Simpson with movie and DVD rental superstar Blockbuster Inc. for their BIG announcement of their new online program initiative taking place on Thursday, November 2, 2006 at the entrance to the Kodak Theater in Hollywood.

“When we were considering our first BLOCKBUSTER Total Access celebrity VIP Member for this new program, we wanted someone who personifies entertainment because BLOCKBUSTER Total Access is all about entertainment – and Jessica does just that. She’s a popular, contemporary entertainer whose fans love her, and we think customers are going to love BLOCKBUSTER Total Access as well. Designed with the contemporary movie enthusiast in mind, BLOCKBUSTER Total Access is a whole new way to rent,” said Blockbuster Chairman and CEO John Antioco.

“During our selection process, I suggested Jessica because in addition to her popularity, Her latest film “Employee of The Month” was opening in theaters a couple weeks before the event, her previous film “Dukes of Hazzard” is on store shelves, and Jessica hails from Dallas, TX where Blockbuster is headquartered, so it was a perfect fit,” said Steven Gerard.

SG Celebrity Productions supplies many of the most popular celebrities from television, film, music, comedy, sports, and more, for any event worldwide.

For more information contact Steven 818 776-9200 or Patricia Gerard 818 776-9215



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