ITNíS 24 hour news channel joins content line-up for BTís mobile TV Service
31 October, 2006 - BT today announced that the 24 hour made-for-mobile news channel, ITN News, has joined the line-up of popular TV channels on its wholesale mobile broadcast entertainment service, BT Movio. The news channel is available on the BT Movio platform from today.
The addition of ITNís made-for-mobile news channel completes the content line-up for the launch of BT Movio, which is available to all UK mobile operators on a wholesale basis. ITN News joins BBC One, ITV1, Channel 4 and E4 as the content providers for the BT Movio service, bringing a broad package of the UKís most popular programmes to mobile users.
ITN News is a channel made specifically for mobile phones by ITN On (formerly ITN Multimedia) carrying updated news bulletins every 15 minutes. It allows mobile users to keep up to date with the latest news from around the world, covering sports, business, entertainment and politics. ITN On is a major supplier of news and other video entertainment content services to broadband, mobile phone and radio platforms in the UK, and is part of one of the worldís largest independent content production companies.
Emma Lloyd, managing director, BT Movio said: ďThe addition of ITN News further strengthens our launch content-line up. During the BT Movio pilot, consumers consistently ranked news as the number one preference in their content line-up. Consumers also told us that they wanted trusted brands, and ITN is synonymous in the UK with news and factual programming.Ē
Nicholas Wheeler, managing director, ITN On said: ďITN On focuses on producing content for mobile phones. We see the BT Movio wholesale mobile broadcast entertainment service as a key part of the future of mobile broadcasting in the UK and therefore our inclusion on the platform is of strategic importance.Ē
BT Movioís wholesale service is being retailed by Virgin Mobile. Launched on October 1 this year, the service is available for free with Pay Monthly contracts of £25 a month or more. For Pay As You Go customers, the service (other than BBC One, which is provided free) costs £5 a month, after an initial 90 days free. The service is available from Virgin Mobile Stores and those located within Virgin Megastores, selected WHSmiths and The Carphone Warehouse, as well as online at www.virginmobile.co.uk.
BBC One, ITV1, Channel 4 and E4 are already broadcasting on the service. BBC One is available on a trial basis for 12 months and is provided free of charge to consumers. Channel 4 initially broadcasts Channel 4 Short Cuts, its made-for-mobile TV channel, and expects that Channel 4 simulcast will follow.
The BT Movio service also provides access to all of the UKís DAB digital radio stations, typically 30-50 DAB stations in any one region, as well as a seven-day programme guide and Ďred buttoní interactivity.
For further information on BT Movio, visit http://www.bt.com/movio
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