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Synectic Technologies Achieves "Small and Medium Business Expert" Distinction from Avaya


26-Oct-2006 - SACRAMENTO, Calif. – Synectic Technologies announced today that it has been designated as a “Small and Medium Business (SMB) Expert” by Avaya Inc. (NYSE:AV), a leading global provider of business communications software, systems and services.

To achieve ranking as “SMB Expert,” certified resellers who are part of Avaya’s BusinessPartner program must demonstrate that their account executives and systems engineers are proficient in core areas that include customer support, technology knowledge and expertise, sales revenues and marketing support.

The program is the first such specialized ranking established by Avaya for certified resellers in North America who are part of Avaya’s BusinessPartner program and serve the SMB market. It includes training that focuses on IP telephony and Avaya solutions, sales and technical training on Avaya IP Office, one of Avaya’s leading IP telephony solutions for small and medium businesses. IP Office is a secure, intelligent, and easy-to-use converged voice and data system designed especially for small and medium businesses. Avaya has sold 80,000 IP Office solutions to companies around the world.

Synectic sells Avaya communications systems, design and implementation services to businesses across the state of California as well as across the United States.

Sam Towne, president and CEO, Synectic, said: “It is extremely important for our staff to maintain high levels of technical acumen. With these certifications, we can help our customers navigate down the sometimes confusing but necessary path of technology advancements. Our desire is to empower our customers through technology, enabling them to have more effective and satisfied employees, better communications with their vendors and a competitive advantage in their specific fields.”

Synectic has consistently received top honors from Avaya, including the Alti Award and Silver Certification, and the National Association of Women Business Owner’s Award.

“Smaller companies need crystal clear information on the capabilities of IP telephony and the difference it can make to the way they operate their businesses, because whatever change they make can have a huge effect on their bottom line,” said Patricia Hume, global vice president, Small and Medium Business solutions, Avaya. “Certified Avaya resellers in our BusinessPartner program who achieve ’SMB Expert’ status are sending a message to their customers that they have the professional and technical expertise that’s honed for the smaller firm. Because Synectic is now qualified as an ’SMB Expert’, they have increased credibility with their smaller customers, and it reaffirms Synectic’s commitment to excellence in serving small and medium firms with the highest standards and with the communications solutions from Avaya specifically designed to meet smaller companies’ needs.”

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet protocol (IP) telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya website:

About Synectic Technologies
Synectic Technologies is a Silver Certified reseller in the Avaya BusinessPartner program and is recognized for its ability to incorporate communications technology into effective business management and marketing systems. Headquartered in Sacramento, Calif., and with locations in the Bay Area and throughout California, the company has expertise in both small, mid and enterprise accounts. Voice, data, Internet, call center, e-commerce and IP telephony equipment and services. With more than 17,000 satisfied customers, Synectic has been honored with Avaya’s prestigious Alti award both for its commitment to customer service and for its significant revenue growth in the sale of Avaya products. For more information, visit


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