Editorial Televisa Selects THINK Subscription
Latin American provider of consumer publications uses the functionality of THINK Enterprise software to manage subscriptions and fulfillment in Mexico
PROVO, Utah, October 18, 2006 – THINK Subscription (www.thinksubscription.com), a leader in subscription management and fulfillment software solutions, today announced that Editorial Televisa S.A. de C.V. (www.editorialtelevisa.com), one of the leading providers of consumer publications in Latin America, has gone live on THINK Enterprise, THINK Subscription’s subscription management and e-commerce platform, to administrate the registration, distribution, and customer service of over 70 publications in the Mexican market.
“Editorial Televisa is committed to providing the broadest selection of consumer publications in Mexico with superior fulfillment and customer service,” said Isabel Gomez, Subscriptions Director of Editorial Televisa in Mexico. “THINK Enterprise has replaced our old system and our objective is to offer our clients more flexibility in how we manage their subscriptions and renewals and support the growth of our business. The system is now live and we are content with how it operates.”
Editorial Televisa customer service representatives in Mexico accept inbound telephone calls for new subscription registrations, changes, and renewals. While Editorial Televisa is using the system only for their printed titles at this time, they wanted a system that will handle both physical as well as digital subscriptions. They found this strength and flexibility in THINK Enterprise, THINK Subscription’s subscription management system.
“We are pleased that Editorial Televisa has chosen THINK Subscription to support its subscription initiatives as it expands into new markets,” said Robb Taylor, CEO of THINK Subscription. “THINK Enterprise is a flexible, scalable subscription solution that will help Editorial Televisa reach the growth objectives of its business.”
Unlike other systems, THINK Enterprise was specifically built as an enterprise-level solution to meet the needs of publishers and content providers large and small. THINK Enterprise gives publishers and new media vendors the power to develop flexible product offerings and support diverse revenue models. THINK Enterprise is available as an installed (in-house) solution or through THINK partners as an ASP (hosted) solution.
About THINK Subscription
THINK Subscription is a leading provider of subscription management and fulfillment software to publishers, online service providers, and new media vendors. It is the transaction engine, the marketing and promotions system, and the business intelligence repository for its customers. THINK Subscription supports some of the world’s best-known subscription-based businesses including Blackwell Publishing, Disney, Dow Jones Europe, and Macmillan Publishers Ltd (Nature Publishing Group). Additional information about THINK Subscription is available at www.thinksubscription.com.
About Editorial Televisa
Editorial Televisa S.A. de C.V. is one of the leading providers of consumer publications in over 18 countries in Latin America, including Mexico. Editorial Televisa is privately owned and operated. They have offices in Mexico City, Bogota, Miami, San Juan, Puerto Rico, and Santiago, Chile. Editorial Televisa is also a major partner in a new television broadcasting venture aimed at bringing increased programming to Latin American markets.
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- Frans Lambrechtsen
- Business Development
- THINK Subscription
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