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Crestron Names New Northern California Branch Manager


Crestron Names Long-Time Industry Exec Manager of Northern California Branch

October 25, 2006 - Crestron is pleased to announce Steve Alexander as its new Northern California Branch Manager. Steve brings sixteen years of industry experience to Crestron that will greatly benefit its partners in this region. Steve’s breadth of experience and history of success are widely respected in the industry; Crestron is proud to have him join its team. Steve has experience in marketing, technical system design, installation project management, product training and sales management. He started his own successful rep firm, and co-founded a systems design and installation company. Most recently, Steve served as National Sales Manager for Monster Cable Products.

Dave Sell, Crestron Regional Sales Director, says, “I am delighted to have Steve join our team at Crestron West. His years of experience in the AV industry, specifically in the control systems marketplace, will prove invaluable. Steve is a born leader and I will look to him to continue our growth and to expand our presence in Northern California from our office in Mill Valley.”

Using his extensive management experience and well-rounded industry knowledge, Steve will continue to work with the dealers, programmers and consultants in Northern California.

“With its industry leading product mix and constant innovation, I believe Crestron is the right choice for systems integrators of all types,” says Steve. “I look forward to help lead the charge.”

Steve can be reached at 800-827-2188 or

For 35 years Crestron has been the world’s leading manufacturer of advanced control and automation systems, innovating technology and reinventing the way people live and work. Offering integrated solutions to control audio, video, computer, IP and environmental systems, Crestron streamlines technology, improving the quality of life for people in corporate boardrooms, conference rooms, classrooms, auditoriums, and in their homes.

Crestron’s leadership stems from its dedicated people who are committed to providing the best products, programs and services in the industry.

In addition to its World Headquarters in Rockleigh, New Jersey, Crestron has sales and support offices throughout the U.S., Canada, Europe, Asia, Latin America and Australia.


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