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Stars Shine Brightly for Public Relations Firm VSC Consulting As Eight Mobile Industry Clients Secure Gold, Silver and Bright Star Awards from


SAN FRANCISCO & LONDON — Winning a star sparkled line-up of Mobile Star Awards from Mobile Village, eight wireless industry clients of high-tech boutique PR agency VSC Consulting are glowing brightly in the mobile technology sector, earning prestige as visionaries, leading technologists and mobile consumer experts.

As named by readers of’s Go Mobile® newsletter, VSC Consulting winners include: ipsh!, Counts Media, Greystripe, Twistbox Entertainment/Waat Media, AdMob, embience, Sennari and Everypoint. Each client has demonstrated forward thinking, even daring, approaches to wireless technology, content and customer delivery that is proving to be quickly adopted by mobile consumers worldwide. VSC Consulting itself took home distinction with a Silver Star for Best Public Relations Firm in the Mobile Industry.

“There is so much excitement that comes in working with true leaders and companies that are first out of the gates when it comes to carving out how the wireless industry is being shaped,” said Vijay Chattha, founder of VSC Consulting and the agency’s Chief Talker. “While we know that our clients are super-stars, it is rewarding and appreciated to receive such glittering approval from our knowledgeable industry peers.”

With each award-winning client, VSC Consulting crafted case-specific communications, marketing and digital marketing outreach efforts that earned international exposure and credibility. All efforts funnelled into branding efforts and the bottom-line marketing objectives, for each company. Star winners are as follows:

Category: Personal Software, Entertainment (non-game)

Silver Star: Counts Media for the Yellow Arrow Project
This mobile entertainment company has touched people in 350 cities with its Yellow Arrow Project (, a global wireless ‘net based community allowing local residents to upload personal stories about a place, using their mobile, and then marking the location with a Yellow Arrow sticker, inviting others to the discover the tale, by spotting a Yellow Arrow and accessing it via text messaging.

Bright Star: eMbience, for Drinktini
Bringing a Bartender’s Bible to mobile phones, eMbience earned a star for making sure favourite cocktail recipes (and other fun applications) are in the palm of your hand.

Bright Star: Everypoint, for FIFA World Cup Mobile Matchcast
For Yahoo!, Everypoint debuted the official FIFA World Cup Mobile Matchcast, bringing free, instant reports (scores, commentary, stats and previews) from the world’s most watched game this year, to mobile phones of fans everywhere.

Category: Personal Software, Mobile Web Content Provider

Silver Star: for Waat Media
Waat Media distributes images, games, video and mobile TV to more than 750 million handsets, working with more than 80 major mobile carriers and distributing exclusive licensed content to Europe, North America, Latin America and Asia Pacific. Waat Media takes its star for being the world’s largest late night-focused mobile content aggregator with expansion in gaming, marketing, and general entertainment. VSC supports Resource Media Group on the firm’s activities.

Enterprise Software: Mobile Marketing

Silver Star: AdMob for the Admob Marketplace
AdMob is the world’s largest mobile advertising marketplace with over 300 million page views served per month. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 150 countries.

Bright Star: Greystripe for AdWRAP
For bringing mobile consumers free, ad-sponsored games with its AdWRAP technology and introducing advertisers to a new channel for reaching consumers, Greystripe earns its star. The company is the world’s first in-game mobile advertising network and its AdWRAP advertising network is a system that sources ads from advertisers and delivers them through its network of mobile games. Consumers can download free mobile games directly from the portal, or access games through their cellphones at
The games are compatible with most handsets and carriers worldwide:

Bright Star: ipsh! for PRISM
ipsh! receives a its star for developing the revolutionary PRISM platform that transforms multiple, cross-media content streams into innovative, results-driven messaging campaigns, from SMS/MMS to IM & Emai,l promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. The five year VSC client is a full service, global mobile marketing agency and is a wholly owned subsidiary of Omnicom Group Inc and has offices in San Francisco, New York, and London.

Enterprise Software: Mobile CRM (for m-commerce)

Gold Star: Sennari for its mCRM
Sennari’s proprietary Mobile Customer Relationship Management (mCRM) technology platform is an event driven services platform for adding messaging and transaction capabilities to any networked application. Such capabilities include: real-time game interaction; executing transactions that involve storing points, currencies, tokens, or coupons; pay-per-play or tournament style gaming and are the backbone for the company’s PrizePlay™ and MobileTunes™ products.

Visionary: Consumer Mobile Software
Gold Star: Bill Barhydt, CEO & Founder, Sennari
In addition to earning a Mobile Village Gold Star, Sennari’s CEO has also been honoured by the World Economic Forum for his pioneering career in computers and media technologies and developing new Internet technology. With Sennari, he is leading the industry in making mCRM in making mCRM the gold standard in developing 3G mobile applications such as the company’s PrizePlay and MobileTunes.

Visionary: Enterprise Mobile Software
Silver Star: for Omar Hamoui, CEO & Founder of AdMob
Among the stars is an under 29-year-old entrepreneur who in less than a year is proving to the world that mobile advertising is a medium that reaches consumers worldwide and can be an affordable way to earn exposure for businesses with mobile content.

Public Relations Firms

Silver Star: VSC Consulting
VSC Consulting itself earned a shining Silver Star, for successful campaigns delivered in representing many of the industry’s most innovative wireless companies. In 2005 and 2006, VSC worked with its clients to generate thousands of media hits, including coverage in The Wall Street Journal, The New York Times, BusinessWeek, Adweek, Forbes, Red Herring, Advertising Age, Gamespot, The San Jose Mercury News, SF Weekly, Crain’s New York, The San Francisco Examiner, The Associated Press, Reuters, Financial Times, and on, CNN, CNN Headline News, ABC, NBC, and CBS, as well as in many other trade and ethnic media outlets. These results earned VSC founder Vijay Chattha the honor of being named one of PRWeek’s top two Young PR Professionals of 2006.

About VSC Consulting
VSC Consulting is an award-winning strategic public relations and marketing firm providing creative solutions for enterprises seeking innovative ways to become vertical market leaders through visibility and brand awareness in an increasingly noisy and competitive landscape.

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