Blow a Kiss For a Good Cause PeaceKeeper’s Million Kisses Campaign Helps Raise Funds & Awareness
October 2006 – PeaceKeeper Cause-Metics has launched the Million Kisses Campaign to raise money to fund education for women and girls who are victims of sexually exploitive situations and slavery. It was PeaceKeeper founder, Jody Weiss’ recent trip to Thailand and Cambodia that taught her about the important role that education plays in helping women who have left the sex trade or indentured servitude to succeed. The campaign is supported by actress Julia Ormond, the United Nations Office on Drugs and Crime’s (UNODC) Goodwill Ambassador for the Abolition of Slavery and Human Trafficking. An awareness video featuring Julia Ormond is being played at Whole Foods and other PeaceKeeper Cause-Metics retailers, and it shows how the proceeds from buying just a few PeaceKeeper products can help educate a girl and give her economic options. According to Weiss, “PeaceKeeper builds a bridge in the land-of-plenty to women who can’t even afford a lipstick.”
Every dollar that is raised through the Million Kisses Campaign is placed into the PeaceKeeper Fund and will be used to give financial support to programs that help women and girls find safe alternatives to a life of indentured servitude. Celebrities who have donated kisses to this cause include actresses Daryl Hannah, Julia Ormond and Ana Gasteyer.
How it works
• Purchase a PeaceKeeper Lip Paint
• Apply the Lip Paint and kiss the Kiss Canvas that can be found inside the package (The Kiss Canvas can also be downloaded from: www.iamapeacekeeper.com)
• Write who the kiss is for and why. Mail the Kiss Canvas to the PeaceKeeper Fund with $1
• The kiss gets uploaded into the Kiss Museum on the PeaceKeeper Website to be viewed
The “Best Kisses” are eligible to win prizes including airline tickets for two anywhere in the USA, PeaceKeeper products and other gifts listed on the PeaceKeeper Website.
PeaceKeeper Lip Paints come in a wide variety of colors and are sold in Whole Foods stores, Pharmaca, Earth Fare and other stores nationwide. Suggested retail price is $16.50.
Since its launch in early 2002, the mission of PeaceKeeper™ Cause-Metics™ has been to instill women with the power to help others as they help themselves. PeaceKeeper is the first make-up company in history to donate ALL of its profits, after taxes, to women’s health and human rights advocacy issues. Through its own unique brand of “dual-purpose” cosmetics, PeaceKeeper encourages women to more fully recognize the level of abuse and inequality suffered around the globe— and to become an active part of the solution simply by choosing a beauty product.
- Contact Information
- Melissa Barredo
- Account Manager
- Red PR
- Contact via E-mail
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