ipsh! Continues To Lead Mobile Marketing Industry By Winning Best Mobile/Wireless Campaign At The 2006 OMMA Awards
Agency with over 650 mobile marketing deployments since 2001 also develops two of the top three campaigns in the Wireless Category
(London/New York/San Francisco)- Oct. 23, 2006 – OMMA (Online Media, Marketing & Advertising) Awards recently bestowed mobile marketing campaigns co-led by global mobile marketing agency ipsh! with high recognition for its results in mobile marketing. The OMMA Awards honor the most innovative and creative work by brand marketers, agencies and content providers. Two of the mobile marketing campaign’s ipsh! were involved with -- Carl’s Jr.® and Hardee’s® “Burger Slayer” and Discovery Channel’s "I Shouldn’t Be Alive” – won an award and a nomination, respectively, in the Best Mobile or Wireless category.
ipsh! partnered with Spacedog Interactive, an independent interactive marketing agency, to incorporate mobile into the marketing campaign for Carl’s Jr. and Hardee’s “Burger Slayer”. Designed to grow franchise sales of its Six Dollar Burger® and Thickburger®, build customer loyalty and increase online page views, the campaign encourages participants to submit photos (of themselves) eating a menu item, to the web site via their mobile phones. Participants’ best photos are posted on the respective host site and vie for the “Burger Slayer of the Month” title to win prizes.
As part of the campaign, ipsh! designed the back-end technology to capture customers’ information and send back an SMS age verification, directly to customers’ mobile phones. Additionally, ipsh! created the technology to enable Spacedog Interactive to quickly sort through the thousands of photographs they received from customers and select a winner with the clients.
For the Discovery Channel “I Shouldn’t Be Alive” campaign, ipsh! collaborated with another Omnicom agency, PHD, to leverage mobile marketing technology to help promote the season premiere of the show. As part of the campaign, Discovery Channel placed viewers in virtual life-threatening situations via text messages with hypothetical scenarios that consumers had to solve to ”stay alive" ipsh! designed and hosted the series of web pages that allowed users to register for “I Shouldn’t Be Alive” text messages, and participate in an online and mobile trivia, which automatically entered them into the show’s sweepstakes.
“We are proud that two of our mobile marketing campaigns have been honored by OMMA and its judges,” said Nihal Mehta, CEO of ipsh! “This recognition is proof that collaborative partnerships that enlist expertise from interactive agencies, mobile marketers, and brands can lead to strong results.”
ipsh! is the award-winning, full service, global mobile marketing agency. With over 650 successful campaigns since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York, and London.
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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