ING to enter Formula 1 as title sponsor of Renault F1 Team
ING Renault F1 Team in Formula 1 from start of 2007 Championship
Amsterdam, 16 October 2006 - ING Group is pleased to announce that it has finalised a three-year title sponsorship agreement with the highly successful Renault F1 Team. The ING Renault F1 Team will enter the Formula 1 at the beginning of the 2007 Championship. Financial details of the agreement were not disclosed.
The opportunities of this agreement include virtual year-round global exposure. Grand Prix races take place in 17 countries, of which ING is active in 15. With a total television audience of around 850 million people per year, Formula 1 will provide ING with a strong global platform to further strengthen its premium international brand appeal, particularly in ING’s key growth markets.
The title partnership deal will be highlighted through an integrated global branding and marketing approach aimed at strengthening the ING brand and bringing it more into line with the scope of our global customer base of 60 million clients. Based on extensive research, ING concluded that Formula 1 will be the most suitable platform for a global sponsoring initiative and it offers high-quality exposure and potential to reach a broad customer base.
ING’s brand has grown strongly in customer recognition and has climbed to the 85th position on the 2006 Interbrand Best Global Brands List. Formula 1 and the Renault F1 Team are associated with teamwork, winning performance and achieving permanent progress, which fit well with the positioning of ING. ING is convinced that teaming up with the Renault F1Team will significantly raise ING’s global brand awareness around the world.
In addition to teaming up with Renault to form the ING Renault F1 Team, ING has finalised an agreement with Allsport Management for on-track sponsoring at several Formula 1 Grand Prix races in key ING markets in 2007.
ING is a global financial institution of Dutch origin offering banking, insurance and asset management to over 60 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of about 115,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.
- Contact Information
- Peter Jong
- ING Group
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