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Avid Technology Names New General Manager, Avid Video


Graham Sharp appointed to lead company’s Video division

Tewksbury, Mass. – October 13, 2006 – Avid Technology, Inc. (NASDAQ: AVID) today announced the appointment of Graham Sharp as vice president and general manager, Avid Video, effective immediately.

Sharp joined Avid Technology in 2001 to lead sales, marketing and support operations for the Avid Video division in Europe, Africa, the Middle East and India. Under his leadership, Avid’s Video division has more than doubled revenue and significantly improved gross margins across these geographies.

“Graham Sharp has done a terrific job over the past five years building our professional broadcast and post production businesses in a range of international markets. We believe he is the right person to chart a new course for growth and profitability for Avid Video,” said David Krall, president and chief executive officer at Avid Technology. “In addition to delivering solid financial performance, Graham has also led a successful brand transition throughout Europe, enabling customers to view Avid as not just a provider of point products but as a solutions and service partner who offers invaluable consulting expertise over and above software and hardware tools.”

Before joining Avid Technology in 2001, Sharp held the position of managing director at Post Impressions Ltd., a company formed in 1998 as the result of a management buyout from the hardware division of Discreet Logic. From 1996 to 1998, Sharp served in executive posts at Discreet, including the role of senior vice president, where he was responsible for the company’s worldwide sales, marketing, product management, and customer support operations. Prior to Discreet, Sharp worked at Avid as a Regional Broadcast Manager in Asia, and also held sales roles at Tektronix, Alpha Image, and Dynatech.

Charles L. Smith, the former General Manager for Avid’s Video division, who will be leaving the company following the transition of his responsibilities to Sharp over the next several weeks, said, “I’ve had the opportunity to work closely with Graham over the past five years and the results he’s delivered speak for themselves. I’m pleased to see Graham take the helm of Avid’s Video division and believe his leadership and industry knowledge will be key ingredients for guiding the company forward.”
About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit:

© 2006 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Digidesign, Film Composer, and Pro Tools are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.


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