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Martha Stewart-Designed Photo Products Now Available Exclusively at KODAK EASYSHARE Gallery


Unleash the Power of Pictures in a Few Clicks with More Than 60 Beautiful New Photo Card Designs and Products Available Just in Time for the Holidays

ROCHESTER, NY and NEW YORK, NY , Oct. 11 -- Eastman Kodak Company (NYSE: EK) and Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) are changing the face of holiday photo cards, stickers and labels with more than 60 beautiful new designs available today. The exclusive line of Martha Stewart-designed photo products are now available only at and One of the first of its kind in the multi-million dollar photo specialty merchandise category, this offering brings together Martha Stewart’s iconic design expertise with high quality, customizable KODAK products. In a matter of clicks, customers can upload photos with ease and create personalized, high-quality holiday cards and photo gifts that will stand out.

“I am delighted to be working with KODAK EASYSHARE Gallery to provide attractive, new designs and easy-to-use tools that inspire customers to create beautiful holiday photo products that will personalize their holiday greetings,” said Martha Stewart, Founder, MSLO. “This is an extraordinary opportunity for us to bring together the quality and variety of products available in stores with the ease, speed and customization that consumers expect online.”

“The KODAK EASYSHARE Gallery has been providing online photo services for years and our quality has been noted repeatedly by the industry,” said Sandra Morris, General Manager of Consumer Digital Imaging Services and Vice President, Eastman Kodak Company. “The Martha Stewart line adds a fresh new dimension to our offering and is sure to help people unleash their creativity. We are excited that our customers will now be able to create beautiful and meaningful personalized holiday items such as cards, calendars, photo books, gift tags, mailing labels and stickers with the design expertise of Martha Stewart Living.”

Stated MSLO President and CEO Susan Lyne, “By bringing a new design sensibility to Kodak’s quality photo products, we’re making a great leap forward in what is available online. Customers will be able to choose from a broad range of beautiful templates and a choice of papers and envelopes to create custom photo products that are delivered right to their door. The quality, ease of use and convenience of this new holiday line have already put us in the mood to celebrate!”

New Products Include:

* Martha Stewart’s Print Card: A 5 x 7” one-sided personalized holiday photo card printed on Kodak silver halide photographic paper featuring a photo. Choose from a wide array of design themes including Halloween, Thanksgiving, Christmas, Hanukkah, Winter and New Year’s to customize the look and feel.
* Martha Stewart’s Premium Print Card: A 5 x 7” one-sided personalized holiday photo card printed on selected cardstock with lined envelopes. Choose from a wide array of design themes including Halloween, Thanksgiving, Christmas, Hanukkah, Winter and New Year’s to customize the look and feel.
* Martha Stewart’s Pull-Out Card: A high-quality keepsake. This card is comprised of a 5 x 7” folded card and a large, three-panel accordion that is attached by the consumer and pulls out to show either three or five large photos with an optional personalized message.
* Martha Stewart’s Classic Fold: A folded personalized 5 x 7” photo card with holiday designs printed on the front and back of the card. Choose from a wide array of design themes including Halloween, Thanksgiving, Christmas, Hanukkah, Winter and New Year’s to customize the look and feel. Certain cards will also have the option of including selected favorite recipes.
* Martha Stewart’s All-in-One Card: A one-piece mailer that will stand out from traditional cards. The 9 x 9” square folds neatly into a 5 x 7” card and combines innovative design, cardstock, a personal message and matching sticker to seal.
* Martha Stewart’s Accordion Fold: A 3.5 x 5” five-panel accordion card with vibrant Martha Stewart designs on the front and back. Choose from five holiday designs, add either four or eight photos and drop in a personalized message on the front.

In addition to cards, the Martha Stewart line on KODAK EASYSHARE Gallery includes an array of personalized photo products -- including photo books, calendars, stickers, mailing labels and gift tags -- created by the MSLO design team under Martha Stewart’s direction and supervision. In the coming months, the offerings will expand to include designs for products in popular categories such as other holidays and special occasions, weddings, invitations, thank-you notes and babies, and MSLO will be developing designs for future categories, including food and gardening.
About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at
About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original “how-to” information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Broadcasting, Merchandising, and Internet. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

Editor’s Note: For additional photos, contact Cheryl Clark at 585-781-7862 or Jackie Bray at 585-724-2681.
Kodak and EasyShare are trademarks of Eastman Kodak Company


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