eDiets.com(R) Enrolls Its Two Millionth Consumer
Subscriptions Surge in Last Three Months
DEERFIELD BEACH, FL -- 04/12/2005 -- eDiets.com, Inc. (NASDAQ: DIET), a leading online diet, fitness and healthy living destination offering 24/7 expert and peer-based support, announced today that, since the company’s inception, over two million paying consumers have switched to online dieting at eDiets.com, and more consumers have subscribed in the past three months than in any other comparable period for the company.
“This milestone proves that our strategy of pricing a weekly membership to eDiets.com at $2.99 compared to the $11 or more per week at Weight Watchers® and other drive-to diet centers has struck a chord with consumers,” said David Humble, CEO of eDiets.com. “An ever-increasing number of health seekers are trying one of our more than 20 personalized diet and fitness plans, which includes many of the industry’s leading brands. We believe the 24/7 professional support we offer has played a major role in our success, as eDiets.com members can contact us at any time of the day or night to ask questions related to their personalized plan or to seek emotional support as needed.”
Forbes.com, home page for the world’s business leaders and the No. 1 business site on the Web, seems to agree. eDiets.com was selected as the publication’s Spring 2005 “Best of the Web” in the diet and nutrition category for the second consecutive year. And, again for the second consecutive time, eDiets.com was named a “Forbes Favorite,” the highest honor Forbes can bestow, rising above such competitors as Weight Watchers.com® and the South Beach Diet™ Online. Forbes made a point of praising eDiets.com’s recent development of a highly personalized online magazine. The review observes: “Designed to look like a glossy lifestyle magazine, eDiets.com now has the articles to read like one too.” Editors also took note of eDiets.com’s “nifty” 3-D personal trainer, “reasonable” membership subscription fees, and the variety of over 20 diet and fitness plans, including eDiets.com’s own proprietary weight loss programs.
In January, eDiets.com launched the Internet’s first personalized online magazine for consumers. Subscribers personalize the healthy living magazine based on their primary area of interest, “flip” pages horizontally and, through a convenient navigation menu included on all pages of the magazine, are easily enabled to “jump” directly to magazine topics of interest. Content includes recurrent columns such as “Mr. Bad Food” and “Recipe of the Week,” in addition to exclusive special features, celebrity interviews and member weight-loss success stories. In uniting the successful format of leading newsstand publications with the power of the Internet, eDiets.com seeks to better serve the needs of both subscribers and online marketers, with all advertising being delivered above the fold for maximum exposure. A copy of the current issue and a limited time free subscription can be found at www.eDiets.com/magazine.
eDiets.com, Inc. (NASDAQ: DIET) is a premier online diet, fitness, and healthy living destination offering 24/7 professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 and as of December 31, 2004, more than 1.9 million consumers worldwide have become eDiets.com members. Among other honors, the site has been named a Forbes.com spring 2005 “Best of the Web” and “Forbes Favorite” in the diet and nutrition category, and a PC Magazine “Editors’ Choice” in May 2004. eDiets.com offers more than 20 personalized online nutrition and fitness programs, as well as access to a wide range of expert and peer-based online support services that are all conveniently available around the clock. Founded in 1996 and headquartered in Deerfield Beach, FL, eDiets.com operates Web sites at www.eDiets.com and www.eFitness.com. The company also publishes a personalized online interactive magazine, along with a family of industry-leading electronic newsletters that have an opt-in circulation base of over 13 million.
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Statements that are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements of the Company to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that the Company will not be able to obtain sufficient outside financing, when and if required, on acceptable terms, changes in general economic and business conditions, changes in product acceptance by consumers, a decline in the effectiveness of sales and marketing efforts, loss of market share and pressure on prices resulting from competition, volatility in the advertising markets targeted by the Company, and the outcome of litigation pending against the Company. For additional information regarding these and other risks and uncertainties associated with eDiets.com’s business, reference is made to the Company’s Annual Report on Form 10-KSB for the year ended December 31, 2003, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. The Company does not undertake any obligation to publicly update any forward-looking statements.
- Contact Information
- Merilee Kern
- Manager, Marketing Communications
- eDiets.com, Inc.
- Contact via E-mail
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