ARAMARK Recognized for Best On-Site Operator Menu by Nationís Restaurant News; MenuMasters Award Will Recognize Innovative Menu and Lunchroom Design Created for Middle and High School Students
National Restaurant Association Restaurant, Hotel-Motel Show
PHILADELPHIA--April 12, 2005--ARAMARK (NYSE:RMK) today announced that two of its proprietary brands in the K-12 market - the 12 Spot and U.B.U. Lounge - will be recognized by Nationís Restaurant News magazine with the 2005 MenuMasters Award for Best On-Site Operator Menu during the National Restaurant Association Restaurant, Hotel-Motel Show on May 21, 2005 in Chicago.
ďThe 12 Spot and U.B.U. Lounge are two of the most exciting innovations in our industry. They were developed as a result of extensive market research and were created to improve studentsí dining options and environment while addressing their nutritional needs,Ē said Jeff Wheatley, President, ARAMARK School Support Services. ďThe brands have proven to be truly successful and our team is honored to receive this recognition from Nationís Restaurant News.Ē
ARAMARK team members accepting the award will be Carolina Lobo, Vice President of Marketing for School Support Services and from ARAMARKís Innovative Dining Solutions team: Paul Carr, Senior Director of Culinary, Stanton Lyons, Concept Development Chef, and Michael Pursell, Director of Concept Development.
The 12 Spot was designed to reflect the habits, choices and nutritional requirements of tweens (grades 6-8), and features healthy new menu items as well as brightly painted walls, fun food packaging, new lighting and music, updated and creative merchandising materials and casual uniforms worn by the 12 Spot food service team. The age-specific menu incorporates vibrant colors, extreme flavors and fun names. The recipes follow the appropriate portion size and nutritional content that growing kids need - in fact, over 60 percent of the recipes have fewer than 30 percent calories from fat. Some of the menu items include:
-- Meatball Bomber - Spaghetti and meatballs wrapped up and baked with mozzarella cheese in a pizza dough pocket
-- The Inside-Outer - American favorite grilled cheese sandwich, but grilled ďinside outĒ on a hamburger bun and served with tomato soup
-- Beef-a-yaki - Beef slices, cooked with sesame seeds in a teriyaki sauce and served with rice
Similarly, the U.B.U. Lounge was developed to meet the specific taste preferences while addressing nutrition goals of teenagers (grades 9-12). High school lunchrooms adopting the U.B.U. Lounge have new colors infused throughout the environment, uplifting lighting, new fun food packaging, and relaxing student lounge areas, complete with furniture, music, and huge graphic images of fellow teens. Menu items in the U.B.U. Lounge have more mature flavors and age-appropriate themes for high school students. Menu options include:
-- Chicken Grande - Chicken, rice, beans, salsa and cheeses wrapped and baked in a tortilla and served with a cilantro lime sauce
-- Santa Fe Turkey - Turkey, ham, bacon and cheddar cheese baked with a tangy chili mayo in a sub roll
-- So-Sesame Chicken with Veggie Nice Rice - Diced chicken, cooked with sesame seeds in a teriyaki sauce and served with a medley of vegetables stirred into delicious fried rice.
ARAMARK School Support Services has already introduced these brands at over 120 middle and high schools across the country, reaching over 160,000 students in districts like New Haven, CT, St. Louis, MO, Houston, TX and Jacksonville, FL.
The annual MenuMasters Awards, created in 1998 by Nationís Restaurant News and sponsored by Ventura Foods LLC, recognize the visionary and creative talents of research and development, culinary, and menu development staffs within the foodservice industry. They are awarded for setting new standards of excellence and creativity, which significantly impact and benefit the foodservice industry.
ARAMARK Education provides a complete range of food, facility, uniform and other support services to more than 650 K-12 school districts in the U.S. We offer public and private education institutions a family of dining and facility services including: on-site and off-site breakfast and lunch meal programs, after-school snacks, summer and adult feeding, catering, nutrition education, retail design and operations, maintenance, custodial, grounds, energy management, construction management, and building commissioning.
ARAMARK Corporation is a world leader in providing award-winning food and facilities management services to health care institutions, universities and school districts, stadiums and arenas, international and domestic corporations, as well as providing uniform and career apparel. ARAMARK was ranked number one in its industry in the 2005 FORTUNE 500 survey and was also named one of ďAmericaís Most Admired CompaniesĒ by FORTUNE magazine in 2005, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers. Headquartered in Philadelphia, ARAMARK has approximately 242,500 employees serving clients in 19 countries.
About Nationís Restaurant News
Nationís Restaurant News is the leading publication covering the $408 billion U.S. foodservice market and the only newsweekly focused on the information needs of the countryís largest service industry. Being the only paid-circulation publication in foodservice, their audience is comprised of nearly 400,000 business owners, executives, managers, chefs, suppliers and all allied professionals in such fields as finance, real estate, design, and technology.
Covering all segments, reporting on all the breaking news and events, and focusing on every issue of interest to operators and suppliers, NRNís editorial coverage and expertise is unequaled. Nationís Restaurant News also offers a highly focused custom publishing program, leading the industry in developing and managing special events, such as MUFSO and FS/TEC, and has a strong online presence, with a website that averages 300,000 page views a month.
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