Citi Expands Citi / AAdvantage Card Private Pass Program with Exclusive Cardmember-Only Experiences and Access
Offers Exclusive Concerts Performed by Aerosmith, Dave Matthews, Mary J. Blige, and Tony Bennett to Introduce Enhanced Program
October 5, 2006 - New York – Citi® / AAdvantage® credit cardmembers have a lot to be excited about. Today, Citi introduces the enhanced Citi® / AAdvantage® Card Private Pass Program with a cardmember-only concert series. The series, “Traveling Through Life”, will feature Aerosmith, Dave Matthews, Mary J. Blige, and Tony Bennett. The enhanced program, set to launch October 9th, features a new website, www.privatepass.citi.com, providing cardmembers access to exclusive events and experiences.
The “Traveling Through Life” concert series line-up is as follows:
Dave Matthews and guitarist Tim Reynolds*
*Funds raised by the event will go to benefit the Bama Works Youth Initiative which focuses on empowering high school students to participate in the process of philanthropy through the hands on selection and execution of various community projects. Bama Works Youth Initiative projects will center on community youth programs including arts, sports and education.
Wiltern Theater, Los Angeles, CA
Monday, October 30
Mary J. Blige
Thursday, November 9
Bass Performance Hall
Fort Worth, TX
Sunday, November 12
Aerosmith (performing acoustically)
New York, NY
Sunday, December 3
The ground-breaking concert series provides Citi® / AAdvantage® cardmembers a chance to connect with A-list artists in a way they may have never experienced before, and can’t experience anywhere else. During each performance, the artist will perform hand-selected songs at intimate venues, taking fans on a live musical journey.
With music ranging from rock, pop, hip hop and soul, the concert series represents both the universal appeal of modern music and the diversity of Citi® / AAdvantage® cardmembers throughout the country. The private concerts are a way of rewarding cardmembers with a visceral, inspirational experience right before the holiday season.
Tickets go on sale to Citi® / AAdvantage® cardmembers exclusively on Monday, October 9th at 9 a.m. EST, on www.privatepass.citi.com. Cardmembers who purchase tickets and their guests are given a complimentary gift at the end of the show. Select cardmembers may also have the opportunity to meet and greet the artist backstage and win signed memorabilia.
“The ‘Traveling Through Life’ concert series signifies the launch of Citi Cards’ enhanced Private Pass program and our continued commitment to expand experiential marketing efforts,” said Terry O’Neil, Executive Vice President, Citi Cards. “Branded entertainment events, like the ‘Traveling Through Life’ concert series, are a powerful and engaging way for us to not only bring special opportunities to our cardmembers but to also surprise and delight them. We understand that, for our cardmembers, using their card isn’t just about reaching their destination but also enjoying the journey along the way. Bringing these types of special experiences to our cardmembers is another way for Citi to reward our customers and thank them for their business.”
“We know that Citi® / AAdvantage® cardmembers have enjoyed the full line of benefits that American and Citi have been able to offer through the years,” said Kurt Stache, President of American’s AAdvantage® Program. “The Private Pass program will give cardmembers what they value – an exclusive opportunity to experience a set of great artists up close and personal.”
The new Private Pass website will offer Citi® / AAdvantage® cardmembers exciting features such as: VIP parking, private entrance to venues, priority/early seating, backstage access, artist meet-and-greet, available nightclub and comedy club access, and guaranteed golf course access.
Cardmembers will also have the ability to select from a wide variety of categories including golf, museum and gallery, restaurants, nightclub, wine and vineyard, retail, sporting events, wine tastings, and theater.
The Citi® / AAdvantage® card represents a 19 year relationship between Citi and American Airlines. For more information or to apply for a Citi® / AAdvantage® card, visit www.citicards.com/aadvantage. For more information on American’s AAdvantage® program, visit www.aa.com/aadvantage.
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Citi is a member of Citigroup (NYSE: C). Citigroup, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Major brand names under Citigroup’s trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney and Banamex. Additional information may be found at www.citigroup.com.
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