AT&T Unites Jocks, Musicians, Gamers and Gossipers with New AT&T Blue Room Content Hub
Building on Success of AT&T Blue Room Music and AT&T Home Turf, Company to Aggregate Exclusive Content in a Single Online Location; Launch Online Gaming Portal
San Antonio, Texas, October 5, 2006, Unveiling an online hub designed to host tailgaters, music fans, gaming junkies and even the celebrity-obsessed, AT&T Inc. (NYSE: T) announced today the joining of AT&T’s exclusive music, sports and other entertainment content — including a new Internet gaming portal — through a single online gate, an updated AT&T blue room (www.attblueroom.com).
The new AT&T blue room builds on the success of several content-driven properties developed by AT&T over the past two years, including AT&T blue room music, AT&T Home Turf and AT&T Project D.U. These groundbreaking online portals feature exclusive content — such as live performances, candid interviews and celebrity athlete home tours, as well as unedited commentary on everything from music to politics to celebrities as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences. Since January 2006, these sites have fueled the sale of key products and services, such as AT&T Yahoo!® High Speed Internet and Cingular Wireless.
“As we’ve executed and expanded this strategy, we’ve been able to turn an interesting and innovative concept into an online phenomena, attracting enthusiasts of all stripes who are now regularly visiting these AT&T sites looking for content they can’t get elsewhere,” said Mikal Harn, vice president, AT&T Consumer. “Aggregating the properties instead of hosting them in silos will enable us to deliver a richer experience to current visitors while attracting new ones. For example, users with multiple interests can more easily toggle from one topic to the next, and music fans who have gaming friends can help build word-of-mouth buzz for blue room content.”
The new blue room site features a city-environment that will rotate throughout the year to feature different key cities. Visitors are encouraged to explore areas of the city — such as the concert, arcade and stadium — to access one of the four featured “channels”:
* AT&T Blue Room Music. Available at www.attblueroom.com/music, this channel will continue to feature the exclusive musical content — such as in-studio interviews, live performances and unedited commentary by chart-topping artists, such as Tom Petty, Beyoncé and John Mayer, that fans have come to expect from the site. As one of the fastest-growing live webcast sites in the industry, the 2006 blue room lineup has featured webcasts from some of the biggest names in music festivals, such as the Coachella Valley Music and Arts Festival, the Bonnaroo Music Festival, Lollapalooza 2006 and the Austin City Limits Music Festival. Upcoming exclusive events on the AT&T blue room include Vegoose 2006 on Oct. 28 and 29.
* AT&T Blue Room Sports. Available at www.attblueroom.com/sports, a combination of AT&T Home Turf, AT&T Game Day. Delivered. and other sports-related content, the sports section features streaming webisodes giving fans a behind-the-scenes peak at the homes and tech habits of their favorite athletes, like Roy Williams, David Ortiz, Andy Roddick, and Tony Parker. User-generated content and online videos also help to deliver a unique experience for fans. Visitors are able to create a customized video MASHup of their favorite college teams using exclusive footage, school fight songs, team graphics and personal photos.
* AT&T Blue Room Gaming. Available at www.attblueroom.com/gaming, the newest addition to the blue room portfolio will give gamers access to exclusive free demo opportunities and downloads, previews of upcoming releases and reviews and expert commentary. The site also will provide visitors with tips and tricks for popular games.
* AT&T Project D.U. Available at www.projectdu.com, Project D.U. is a network of top blogs and a collection of influential editors designed to inform, as well as entertain. The network of 30 bloggers is viewed as one of the best in the blogosphere, posting updates on everything from entertainment to music, sports and technology.
To experience the new AT&T blue room, visit www.attblueroom.com.
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AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.att.com.
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